UK Why do colours look different on screen vs in print?
Colours on screen often look brighter and more vibrant than they do in print because screens are backlit, while printed ink relies on the paper itself. Light washes, pastels, and subtle tints can appear softer or even barely visible once printed, especially on textured or specialty papers such as Tintoretto Gesso.
Why should I convert to CMYK?
Convert your artwork to CMYK before uploading it. This helps ensure your colours are prepared for print and gives you the best chance of matching what you see on screen to the final printed result. Work in CMYK colour mode rather than RGB, so your colours are optimised for print. RGB colours may appear duller or muted when printed, and some RGB colours may not perfectly match in print due to CMYK limitations.
What if my colours still look muted after converting?
After converting to CMYK, review your artwork carefully and make any necessary adjustments. If your colours still look muted, try increasing saturation and contrast in CMYK mode to compensate. This is the best way to check how your colours will appear before uploading and placing a full order.
What colour percentage should I use for tints and washes?
Use a minimum colour percentage of 20-30% (Cyan, Magenta, Yellow, and Black combined) for washes or tints to ensure they are visible.
Should I order a test print first?
Yes - if you are unsure, order a single copy first. It is the best way to see exactly how your colours will appear on your chosen paper before placing a larger run.
By following these steps, you will get a closer match between what you see on screen and your final printed product.