With everyone having to adapt, we’ve put together some of our best tips and advice for your business in these ever-changing circumstances.
It’s a difficult time for everyone right now. In a sea of constant government updates and news from all over the world pouring in about COVID-19, many companies are having to rapidly adapt and make big changes to their operations. While it’s been a big ask for so many people, we’re always here to help. While the future is still uncertain for so many of us, there are still things we can all do to make the most of the present.
We’ve put together our best tips and advice for things you can do to help your business right now.
1. Update your online presence
When was the last time you updated your website? Last month? Last year? When you launched?
As people shift to more remote ways of living and working, now makes the perfect time to dust the cobwebs off of your website. The general rule of thumb is to completely update your whole site every 3-4 years and update any small changes as you go, but it’s especially important to tighten up your content if you’re going through any big changes as a brand.
Here’s a handy list of things you can check right now.
- Is your ‘about us’ section up to date? Every website needs a good company bio. While most businesses have one, if it hasn’t been updated recently it might not reflect who you are as a brand now. Check to see if it covers all your current values as well as any major changes your business may have gone through over the past few years.
- Is it easy to place orders online? If you’re moving more orders online, take a minute to make sure buying from you is easy. Consider your customer’s journey as they navigate your website and be open and clear about delivery options, especially if they’ve changed or if certain options aren’t available any more.
- Is every page SEO optimised? Every business wants that top spot on Google, and now makes a great time to make sure you get it. If you need a hand with hitting those prized positions in Google’s Search results, make sure to check out our top tips given by our very own Acquisition expert.
- Is relevant news visible on the homepage? Any sale information or major business updates should be clear on your homepage. These work best as a banner or pop up so new and returning customers can stay up to date with what’s going on with you. It’ll save you answering more phone calls and emails in the long run!
- Are you posting regularly on social media? This is very important at this time. Whether we want to admit it or not, most of us spend hours scrolling through social media– especially when we’ve got more time on our hands. Making sure your social media pages are updated and interesting is a great way to catch people’s attention day to day, let people know about updates and to inject some much-needed positivity into people’s day.
2. Review packaging/ consider what you could sell online
If people are going to be ordering from your website, take some time to review your packaging- it’s a great time to get creative. Besides adding important things like your Business Card to your packages, in this time it might be a nice idea to add a note to thank your customers for their support. You can create your own Thank You Cards or a personal Postcard with your own words or a discount to encourage them to order again. To spruce up the packaging itself, add a branded Sticker for that perfect finishing touch or add a Return Address Label for fuss-free exchanges.
Luckily most postal services and couriers are now offering a ‘no-contact’ delivery to help during this time. This could be a great thing to highlight when people place orders.
3. Strategise for the future
No matter how the present looks, it has given a lot of us time to think about where we want to go in the future- even if we can’t be certain. If you’re having to make quick changes to adapt, make sure to advertise this clearly to your customer base. You could create temporary signage for your physical locations to inform people where to purchase from you now or if you already deliver or have takeaway options, print Leaflets to post in your local area if you need to quickly remind people.
For the longer term, think about what you’d like to achieve by the end of the year and what next year could bring for you. With the present still constantly changing, you don’t need to pressure yourself to achieve anything huge or life-changing. Set small goals that you could do each week or month and think what your ideal scenario for the end of the year could be. It might be something as simple as hitting a certain number of orders, to have your website completely updated, or even something like launching a new product range or rebranding.
4. Test new ideas
Why not get to know your audience a bit better? During this time, you can take the time to run new ideas by your customers and see what they’d like from your business. This can be as simple as running a poll on social media, sending a survey or just creating a submissions email for people to send ideas to. It’s a great way to craft a more personal connection with your customer base and have them be a part of the ongoing plan for your business.
You can also test new ideas to see how people react. Whether that’s a limited run of a new product or giving sneak peaks of upcoming ideas and projects, there are plenty of ways to keep your marketing and content fresh while also gathering ideas about what to do next for your brand.
5. Ask for help and take time for yourself
It can be difficult not to go stir crazy, especially if you need to isolate yourself or if you’ve moved to working from home. While these are important measures implemented to help us all, they can still be tough. Just remember to take some time for yourself each day. Whether it’s writing down how you feel in a journal, spending some time in the garden if you can or just talking to friends and family over video chat- try and find something that keeps you smiling. The internet is already flooding with people sharing their strange new isolation hobbies, maybe it’s time to find one too!
At Printed.com, we’re doing everything we can to help our customers during this time. If you need any help or advice about an order or any of our services please get in contact with our Customer Service Team and they’ll be more than happy to listen.
With the recent news about the spread of COVID-19, we’re taking a moment to let you know how this is affecting Printed.com and the steps we are taking to ensure that both our employees and customers remain happy and healthy.