Tips and Advice

Setting up artwork for Greeting Card printing

Ready to get to grips with Greeting Card printing? Whether it’s for a birthday, anniversary or other special event, now’s the perfect time to let your creativity flow.

Setting your cards up for print may seem a little daunting at first, but we’re here to help. Just follow these simple steps and your designs will be hitting the press in no time at all…

Getting your artwork ready

greeting card template

First things first, let’s get your designs artwork-ready. All Greeting Cards have four printable sides, so your artwork should either be two separate pages divided down the middle (this is where the fold will be) or as four separate pages. These will make up the outer and inner sides of your card.

First, choose the finished size of Greeting Card you require. At, we offer Greeting Card printing in 6 different sizes:

  • 148mm x 148mm (Square)
  • A5 (148mm x 210mm)
  • A6 (105mm x 148mm)
  • A7 (74 mm x 105 mm)
  • DL (99mm x 210mm)
  • 5″ x 7″ (127mm x 178mm)

If you’re uploading your artwork as two-page spreads, it should be double the length. I.e if your card is 148mm x 148mm then the full width of this size when it’s open is 296mm (2 x 148mm).

If you choose single pages, make sure each one is the correct size, i.e all being 148mm so our team can stitch them together for you.

Top Tip: Why not use one of our free Greeting Card templates to quickly get started. Each has four clearly labelled sides, folds and trim lines and is available in every size above.

Your artwork checklist

printing bleed

To make sure your cards hit the presses without delay, don’t forget to check the following when you’re finished setting up:

  • Have I added bleed? The bleed area should extend 3mm from the edge of your finished image. Your design should then be extended into this area to avoid any white lines after printing. If you need help setting it up, check out our simple video tutorial here.
  • Is my text too close to the edge? Make sure to keep any text at least 3mm away from the edge of your design as well as the fold line to avoid it being cut off. 
  • Have I removed all cutter guides and templates? You don’t want to leave these on or they’ll get printed on your final product, so make sure to delete them before exporting your artwork.
  • Have I double checked my exported design? All Greeting Card artwork should be exported as a PDF file for upload. We have a simple video tutorial for that too.

Setting up printed sides in order

When creating your Greeting Card it’s important that your pages are set up in the proper order so they look correct when folded.

greeting card artwork

Short and long edge folds

For cards that fold along the short or long edge, please set up your pages in the following order:

  • Page 1: Back Cover, Front Cover
  • Page 2: Inside Front, Inside Back
  • Or as four separate pages in this order: Front Cover, Inside Front, Inside Back and lastly the Back Cover.

Each will be folded directly down the middle, so make sure each side is even.

Tent folds

Tent fold cards require a couple of extra steps to make sure none of your designs end up wonky after printing.

Set up your pages in this order:

  • Page 1: Front Cover, Back Cover
  • Page 2: Inside Front, Inside Back
  • Or as four separate pages in this order: Front Cover, Inside Front, Inside Back and lastly the Back Cover.

For this type of fold, you must make sure that your front cover image is upside down. It might look a little strange at first but means it will be the right way up when it’s folded.

Once you’ve set everything up for your Greeting Card, it’s ready to hit the press. However, if you’re adding any Special Finishes to your final designs, there are a couple of extra steps to cross off your list first. (That’s right, keep scrolling!)

Foiled Greeting Cards

When setting up for White Ink or Foiling, you need to export a couple more versions of your artwork.

If you’re working on a sparkly range, then no doubt you will be using Digital Foiling in your design. Below we’ve created a handy video to show you how to set this up for print. We also have an additional video for White Ink printing available to view here.

Shop Foiling

Version printing

Got more than one Greeting Card design that you want to share? Save time (and money) with our version printing service.

Created so you can easily print all your ideas in one go, you can add up to 100 different designs to one order. It will require setting up your order slightly differently, so make sure to check out our full guide below.

Discover Version Printing

Choosing Greeting Card printing options

Once your designs are artwork-ready, it’s time to choose your Greeting Card options in our handy wizard. Once you click ‘Order now’ on our Greeting Card page, you’ll be presented with a variety of different product options. While it’s entirely up to you what you pick, we’re going to give you a quick rundown of the ordering process.

Firstly, choose the type of card you’ll be printing whether that’s Standard or Foiled and make sure your artwork is properly set up.

Then it’s time to choose your size and fold. For whichever you pick, double-check that your artwork has been set up to match it to avoid any issues when printing. greeting cards

Now select which sides of your card you’ll be printing on. One side means that you only have designs on the front and reverse of your card whereas both sides means that you have artwork on one or both of the inner sides as well. greeting cards

Now it’s time for our favourite part – selecting a paper! Whether you need some extra shimmer with a luxury stock like Pearl Oyster, want something thinner and tactile like Rives Shetland or something classic and easy to write on like TruCard, you’ll find the right fit.

Then select how many cards you want to print.

Top tip: If you’re Version Printing, make sure to double-check your numbers, as both the total number of cards and the number of each design will be displayed. greeting cards

Lastly, it’s time to sort out your finishing touches. Choose whether you want your designs laminated and if so, which kind of lamination. Bare cards let you have a good feel of the paper, but will limit some of your other options as some stocks must be laminated in order to have round corners.

And once you’ve decided whether or not you want to add Envelopes or Cellophane Bags, it’s time to upload your artwork. Make sure to check all your product options in the sidebar.

Once you’ve continued, simply drag and drop your artwork or upload it. The preview below preview shows a full spread, but don’t worry, you can upload single separate pages too.

And that’s it – you’re all set for Greeting Card printing!

Whilst you brainstorm your next Greeting Card collection, check out this behind the scenes look at how our Greeting Cards are made.

Shop Greeting Cards

About the author

When she’s not perusing the factory or planning our next product launch, you’ll find Emma doing some form of exercise. Whether it’s her favourite gym class or a walk around Northumberland with friends, she loves keeping fit!

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