Inspiration, Tips and Advice

Update Your Outdoor Signage the Smart Way

As the seasons change, so do the opportunities for your business. Whether you’re gearing up for the summer festival circuit, preparing your pub garden for sunnier days or getting your retail space ready for a big sale, your Outdoor Signage plays a huge role in getting noticed.

But here’s a little secret: giving your outdoor marketing a makeover doesn’t have to mean buying everything from scratch.

If you’ve already invested in quality hardware like the sturdy poles for your Flags or the heavy-duty bases for your Cafe Barriers, you’re already halfway there. Instead of reordering the whole kit and caboodle, you can simply update the graphics. It’s smarter, it’s often cheaper and it’s a brilliant way to keep your messaging fresh without the fuss.

Why Replacement Graphics Are a Game-Changer

We know that budgets can be tight and time is always of the essence. That’s why Replacement Graphics are such a win for savvy business owners.

1. It’s Cost-effective

Let’s be honest, the hardware is often the most expensive part of outdoor signage. By keeping your existing stands, poles and frames, you’re only paying for the new print, saving up to 70%. This frees up budget that you can spend elsewhere, maybe on more Flyers, Stickers or even a cheeky office treat.

2. It’s More Sustainable

At Printed.com, we’re always looking for ways to reduce waste, and we know you are too. Reusing your hardware extends its lifespan and keeps perfectly good metal and plastic out of the recycling bin (or worse, landfill). It’s a small change that makes a positive difference.

3. It Keeps Your Marketing Agile

Want to switch from a “Spring Sale” to a “Summer Special”? Or perhaps you have different branding for weekend events versus weekday trade? Replacement Graphics make it easy to swap out your message instantly. You can keep a library of skins and covers ready to go, ensuring your business always looks relevant and up-to-date.

Top Products for a Quick Refresh

Ready to update your look? Here are some of the easiest ways to refresh your range using hardware you might already have tucked away in the storeroom.

Cafe Barrier Replacement Graphics

Over time, fabrics can get tired from battling the elements, or maybe your logo has just had a spruce-up. Our Cafe Barrier Replacement Graphics are designed to fit our Single, Triple and Extension Kit systems perfectly.

Choose from Recycled Polyester (great for sustainability) or Aero Mesh (ideal for windy spots). Just slip the old one off and the new one on!

Image: @lovelilysunderland

Pink triple Cafe Barrier
Teardrop flags in 3 different designs

Flag Replacement Graphics

Both are printed on our 115gsm Knitted Polyester, which is weatherproof and machine washable. So, if you need a new design, ordering the graphic alone is the way to go.

X Frame Banner Replacement Graphics

For those pop-up events, trade shows, or temporary retail displays, the X Frame Banner is a favourite because it’s so lightweight and easy to assemble.

The beauty of this product is how simple it is to swap the vinyl. The X Frame Banner Replacement Graphics come with eyelets in the corners that just hook onto your existing X-frame tension system. You can swap a message in literally seconds.

X-frame banner

Get Ahead of the Season

While swapping graphics is quick, planning your campaign takes a bit of thought. The early bird catches the worm, or in this case, the customer!

Getting your Replacement Graphics ordered early means you aren’t panicking when the first sunny weekend hits or the event date looms. It gives you time to:

  • Check your hardware: Get your poles and bases out of storage now. Give them a wipe down and check everything is still in working order.
  • Perfect your design: Don’t rush your artwork. Take the time to create a compelling message that speaks to your audience.
  • Beat the rush: As the season turns, everyone decides to update their print at the same time. Ordering now guarantees you’re ready to roll while competitors are still at the design stage.

Ready to Refresh?

Don’t let perfectly good hardware gather dust. Breathe new life into your outdoor space with a fresh set of graphics. It’s the smart, sustainable and budget-friendly way to make a big impact this season.

Check out our full Outdoor Range to see what’s possible, or jump straight to the Replacement Graphics sections to get your refresh started today.

About the author

Our Marketing Campaigns Manager Hannah turns brand ideas into engaging campaigns. Off the clock, you’ll find her with a book, enjoying cosy creative hobbies, or heading to a dance class.

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