Inspiration, Tips and Advice

Packaging and presentation master class with Say it with Brownies

Let’s talk packaging! To give you an inspiration boost, we chatted with ‘Say it with Brownies’ a customer that uses our print to create gorgeous packaging for their delicious goodies!

At Say it with Brownies we send boxes of a dozen handmade chocolate brownies by post as gifts.  Customers order through our website or they get in touch through our Facebook page or Twitter.  It is, of course, essential that the brownies are delicious, but it is equally as important that the gift is beautifully presented and packaged to make it really special.

Say It with Brownies Packaging & Presentation Ideas from

Our gift packaging for brownies is made up of several elements to give a professional finish.  We source many of these items through, as they offer great value for money and we particularly love the online re-ordering process – it couldn’t be easier.

Say It with Brownies Packaging & Presentation Ideas from

To present our brownies in their gift packaging, our brownies are first carefully wrapped in greaseproof and tissue paper.  Two Round Stickers with our Say it with Brownies branding secure the paper.  This way the brownies stay secure and fresh for about a week and they are able to withstand the post without any risk of damage.

Say It with Brownies Packaging & Presentation Ideas from

The next step is to place the brownies into our gift box, making sure everything looks neat and tidy for when the lucky recipient opens the lid.  We place inside the box a Folded Business Card that informs the consumer which flavour brownies they have been sent.  We offer over ten flavours plus a monthly ‘Flavour of the Month’, so there are plenty of options to choose from.  We currently have honeycomb brownies for September which have proved to be a big hit!

Say It with Brownies Packaging & Presentation Ideas from

The lid is then closed, another round sticker is placed on to the gift box with the greeting message that our customer has selected when ordering their brownies.  We have seventeen different occasions to choose from, the most popular ones are Happy Birthday, Thank You, With Love, Good Luck and, of course, Happy Christmas for our busiest month of the year!

Say It with Brownies Packaging & Presentation Ideas from

The final steps are to add a shiny satin ribbon and the handwritten gift card and the brownies are ready to be wrapped in brown paper, ready for the post.

Enjoyed this post? If you have your own business and are packaging-mad, why not share your tips and secrets in the comments box below?


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About the author

Bex is our Creative Content Manager and lover of all things community. When she's not glued to her phone you can find her out cycling in the Chiltern Hills or braving the London commute on her Brompton.

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