Tips and Advice
Sticker Sheets vs. Stickers on a Roll: Which Should You Choose?
Stickers are one of the most versatile print products out there. You can use them for everything from product labels and packaging inserts to promotional giveaways, branding and more.
At Printed.com, we have a fabulous range of Sticker formats to choose from, including Sticker Sheets and Stickers on a Roll, but how do you know which one to choose?
In this guide, we’ll break down the key differences between Sticker Sheets and Sticker Rolls and help you figure out which will work best for your needs.
Table of contents
Sticker Sheets vs Stickers on a Roll: Key differences
Which paper is best for my Stickers?


What are Sticker Sheets?
Sticker Sheets feature multiple stickers printed on a single flat sheet of backing paper. Each Sticker is kiss cut. This means the cutting tool goes through the sticker material but leaves the backing paper intact, so every design sits on the sheet until you’re ready to peel and use it. To learn more about our different cutting options, take a look at our blog: Die Cut vs. Kiss Cut Stickers.
Sticker Sheets are a popular choice for small businesses, artists, and anyone who wants to offer variety in a single product. Choose from a variety of shapes, including Round, Square or Custom Sticker Sheets, you can even opt for Eco-Friendly Sticker Sheets, perfect for planet-conscious brands. There are plenty of ways to get creative!
Common uses for Sticker Sheets:
- Stationery and planner accessories
- Merchandise for artists and illustrators
- Packaging inserts and brand freebies
- Promotional giveaways at events

How to print Sticker Sheets
When preparing artwork for Sticker Sheets printing, use one of our free downloadable templates to ensure your artwork will fit perfectly in the defined cutting area. Save your artwork as a high-quality PDF print file in CMYK colour mode for the best results. Choose one of our fantastic Sticker papers to suit your design, enter your quantity, and let us do the rest!
We offer bulk Sticker Sheets, so don’t worry if you’ve got a large quantity in mind – we can help!
Check out our handy video tutorial to ensure perfectly printed Sticker Sheets every time:
What are Stickers on a Roll?
Stickers on a Roll are individual stickers supplied on a continuous roll, rather than laid flat on a sheet. Because they come on a continuous roll, Stickers on a Roll offer quick, efficient application, making them the go-to format for busy, fast-paced environments. Like our Sticker Sheets, Stickers on a Roll are available in a range of shapes, including Round, Rectangle, Square and Custom Shape.
Common uses for Stickers on a Roll include:
- Product labels for food, beverages, and cosmetics
- Address and postage labels
- Barcode and pricing stickers
- High-volume packaging operations

How to print Sticker Rolls
Similarly to Sticker Sheets, start with our free downloadable templates, ensuring you select the right size and format. Create your artwork in your design program of choice, not forgetting to save as a high-quality PDF file in CMYK colour mode. Choose one of our sticker papers, which include biodegradable options! Finally, enter your quantity, upload your artwork, and hit order.
All our Stickers come in various shapes and sizes that can be tailored to your needs. For help finding the best fit, check out our guide:
Sticker Sheets vs. Sticker Rolls: Key differences
Now you know what Sticker Sheets and Sticker Rolls are, how do you choose the right one for you? Let’s take a look at some key differences:
| Sticker Sheets | Stickers on a Roll | |
| Format | Multiple Stickers on flat sheets | Single design repeated on a continuous roll |
| Best for | Small runs, gifting, variety | High volume, single design applications |
| Design flexibility | Multiple designs per sheet with our Custom Sticker Sheets | One design per roll, with a Custom Shape option |
| Common uses | Stationery, merchandise, giveaways | Product labelling, packaging |
| Order quantities | Low to medium | Medium to high |
Which one is right for you?
Choose Sticker Sheets if…
- You want the option of multiple designs on a single sheet.
- You’re using Stickers for creative, decorative or gifting purposes.
- You want a versatile Sticker type with lots of different options.

Print multiple designs on one sheet with Custom Sticker Sheets.
Choose Stickers on a Roll if…
- You need to apply stickers quickly and efficiently.
- You need a high volume of Stickers with the same design – think branded packaging seals and product labels.
- You want great value on high quantities.

Sticker Rolls are ideal for packaging.
Which paper is best for my Stickers?
At Printed.com, we have a fantastic range of paper stocks available on our Sticker Sheets and Sticker Rolls:
White Gloss
Perfect for vibrant colours that stand out. Durable and easy to peel, it’s a great all-rounder!
Best for
- Making your colours really pop
- Dressing up your product packaging
- Everyday indoor use
Good to know
- It’s FSC Mix Credit certified, so it’s kinder to our forests
- Safe to use with food
- Stands up brilliantly to light, heat, and the test of time
Silver Gloss
The same great qualities as our White Gloss but with a touch of shine! This stock is also waterproof, making it ideal for outdoor use.
Best for
- Adding a luxe finish to your Stickers
- Eye-catching product labels
- Sealing up your packaging in style
Good to know
- It’s wood-free
- It’s chlorine-free
- The adhesive is solvent-free, too
White Vinyl
A glossy vinyl with a clear over-laminate that protects the printed layer for added durability. Waterproof, UV-resistant, tear-proof, it’s built to last.
Best for
- Colours that really come alive
- Both indoor use and the great outdoors
- Lasting up to three years outside
Good to know
- It’s fully waterproof
- It won’t fade in the sun, thanks to its UV resistance
- It’s tear-proof, so it can take a knock or two
- It’s safe to use with food
White Eco Vinyl
A white gloss compostable film made from sustainably sourced wood-pulp, with a clear over-laminate. With a medium-strength adhesive, it’s ideal for a variety of uses including compostable packaging and product labels.
Best for
- Everyday indoor use
- Outdoor use for up to six months
- Compostable packaging and product labels
Good to know
- It’s waterproof and UV resistant
- It’s certified home and industrially compostable
- It’s safe to use with dry food
Biodegradable Uncoated
A matt white biodegradable paper made from 95% sugarcane fibres and 5% hemp and linen. With a medium-strength adhesive, it’s suitable for a variety of uses.
Best for
- Indoor use for up to two years
- Labelling your products and food
- Compostable packaging
Good to know
- It’s splashproof and UV resistant
- It’s freezer safe, so it’ll handle the cold
- Both the face film and adhesive are biodegradable
- It’s safe to use with dry food
Biodegradable Holographic
An iridescent holographic gloss film made from sustainably sourced wood-pulp, with a clear compostable over-laminate. With a medium-strength adhesive, it’s ideal for a variety of uses.
Best for
- Indoor use for up to a year
- Giving your premium product and food packaging a wow factor
- Branding with the planet in mind
Good to know
- It’s tear-proof and splashproof
- It’s freezer safe
- It’s certified home and industrially compostable
Kraft
Offering a natural, rustic look, Kraft is the perfect choice for planet-friendly printing. It has a slightly coarse texture with a subtly flecked surface for a unique look.
Best for
- A lovely rustic, natural look
- Eco-friendly Stickers
- Simple, fuss-free designs
Good to know
- It’s recycled
- It’s made from 100% post-consumer waste
- It’s chlorine free
Ready to get creative with Stickers?
Whether you choose Sticker Sheets or Stickers on a Roll, our high-quality materials and expert team ensure your Stickers will make an impact! You can even add foiling to your Stickers for an extra shiny touch.
If you’re still stuck (no pun intended) Don’t hesitate to get in touch with theteam@printed.com, we’re happy to help you find the right product.
