The Ultimate Sticker Size & Shape Guide

Eye catching, high-quality custom Stickers can be an exciting addition for any business or event, or even for personal use, but choosing the right sticker size, shape and style is essential. Whether you’re branding Packaging, decorating your Notebooks, or handing them out at events, they’re one product that can help you stick out – pun intended.

At Printed.com, we offer a wide range of Stickers that can be tailored to your needs – including custom size and shape to finish and quantity. This guide will walk you through everything you need to know about selecting the perfect Sticker, helping you get the most out of your Sticker printing experience.

Table of Contents

Why Sticker size and shape matter

Popular Sticker shapes available at Printed.com

Choosing the right size for your Stickers

Customisation options with Printed.com

Sticker use cases

Tips for designing the perfect Sticker

Why Sticker size and shape matter

Until you get down to it, it’s easy to assume a Sticker is just a Sticker, but the size and shape you choose will drastically change how they impact their audience. A small round Sticker might be perfect for a logo seal, while a large custom shaped Sticker like a heart or pet will stand out as a fun and memorable addition. At Printed.com, we specialise in custom Stickers in a variety of shapes and sizes, and if you can’t see one that matches your needs, threat not our Bespoke Service will come to the rescue and help bring your vision to life.  

Choosing the right combination means your design looks sharp, fits the intended surface, and leaves a lasting impression.

Popular Sticker shapes available at Printed.com

Here’s a breakdown of our most popular shapes and how best to use them:

1. Custom Shape Stickers

Want something unique? Our custom Stickers are tailored exactly to the shape of your design. Great for stand-out branding and logo promotion.

Best for: Logo shapes, brand mascots, bespoke designs

Here’s the best bit—your Stickers are fully custom, so you set the dimensions. It’s your design, your call.

That said, there are a few minimum and maximum sizes to keep in mind. These depend on the type of Sticker you choose. Here’s a little more detail on your custom shape options:

Custom Shape Stickers on a Roll

Sticker rolls are brilliant for peel-and-stick ease. You can go as small as 10mm x 10mm, or as large as 300mm x 900mm. They’re perfect for quick, repeat application.

Custom Shape Die Cut Stickers

These are cut to the exact shape of your design. Sizes start at 20mm x 20mm and go up to 210mm x 210mm. A great pick when you want your artwork to take centre stage.

Custom Shape Sticker Sheets

This is the one to choose if you’d like your design repeated across the sheet. We’ll supply your printed Stickers on kiss cut A4 sheets, ready to peel one by one.

Custom Sticker Sheets

Looking to create a fully customised sheet? This is the option for you. You can have multiple Stickers, in any design you like, all supplied together on the same sheet.

2. Round Stickers

A classic, versatile option. Whether you’re sealing envelopes, promoting an offer, or adding a quirky touch to your packaging, Round Stickers do the job perfectly.

Best for: Envelope seals, logo Stickers, promotional giveaways

Available sizes:

• 25mm
• 37mm
• 51mm
• 76mm
• 64mm
• 88mm

3. Rectangle Stickers

These work brilliantly for more text-heavy designs. Rectangular Stickers offer ample space for branding elements, making them ideal for product packaging and labelling.

Best for: Mailing labels, packaging, promotional messages

Available sizes:

• 25mm x 51mm
• 51mm x 76mm
• 63mm x 88mm
• 80mm x 45mm
• 96mm x 51mm

Rectangular Sticker Sheets are also available in the additional sizes:

• 25mm x 76mm
• 40mm x 35mm

4. Square Stickers

Available as a square Sticker sheet, a roll of square Stickers, or as individual Die Cut Stickers, they’re a perfect option for bold designs and social media handles. They’re ideal for logos, product labels, or Packaging inserts.

Best for: Product branding, QR codes, info labels

Available sizes:

• 45mm x 45mm
• 60mm x 60mm
• 80mm x 80mm

Square Sticker Sheets are also available in the additional sizes:

• 25mm x 25mm
• 37mm x 37mm
• 51mm x 51mm

Choosing the right size for your Stickers

Once you’ve picked the shape, size comes next. Think about how and where your Custom Stickers will be used:

• Small Stickers (under 50mm): Great for freebies, laptop Stickers, or product seals.

• Medium Stickers (50mm–76mm): Ideal for branding, promo packs, and packaging.

• Large Stickers (76mm+): Designed for maximum visibility – perfect for event giveaways or statement packaging.

Consider the surface your Sticker will be applied to. If it’s going on a small product or curved surface, a smaller Sticker ensures neatness and adherence. For flat boxes or bags, larger Stickers can double up as labels and design features.

Customisation options with Printed.com

When you print Stickers with Printed.com, you’re not just choosing shape and size. We give you full control over how your personalised Stickers look and feel. Here’s what you can expect:

Easy Peel and Stick

Every Sticker comes cut in one of two ways: kiss cut or die cut. Here’s what that means for you.

Kiss cut Stickers are cut down to the backing, but not through it. So they stay put until you’re ready to peel. Die cut Stickers are cut right through, following the exact shape of your design. It’s a neat, professional finish that really makes your artwork pop.

You can also choose how your Stickers arrive. We offer three easy options:

• Die Cut Stickers – Individually cut, perfect for handing out one at a time
• Sticker Sheets – Easy-peel backing sheets, great for keeping a batch together
• Sticker Rolls – ideal for quick, repeat application

Whichever you pick, applying your Stickers stays simple. Whether it’s one or a hundred, you’ll find the whole process a breeze.

Full Colour, High-Quality Print

We use state-of-the-art digital printers to ensure your designs pop with vibrant colour and sharp detail.

Eco Options Available

Sustainability matters. That’s why we offer eco-friendly stocks and recyclable options, helping you reduce your environmental impact without compromising on quality. Not only do we offer Eco-Friendly Sticker Sheets but we also offer a range of alternative eco paper stocks across all formats including Eco Vinyl, Biodegradable Uncoated and Biodegradable Holographic.

Image Credit: Bare Bones Chocolate

Sticker use cases

Need ideas for how to use your new Stickers? Here’s how our customers are getting creative:

– Product Packaging

Use round or rectangular custom Stickers to seal boxes, add branding to jars, or include ingredients and allergen info.

– Artist Merchandise

If you’re a creative, personalised Stickers are perfect for selling your art in an affordable, shareable format. Try die-cut for your illustrations.

– Wedding and Event Stationery

Circle Stickers make charming envelope seals, while oval Stickers work wonderfully on favour jars or bags.

– Small Business Branding

Use Stickers printing to add a finishing touch to orders, labels, thank-you messages, and more.

Image Credit: La Chocolatrice

Tips for designing the perfect Sticker

To make the most of your print Stickers, keep these design tips in mind:

1. Keep It Clear and Simple

Don’t overcrowd your design. Make sure your logo, message, or artwork is easy to see – even at a smaller size.

2. Use Bold Colours

Bright, contrasting colours help your Stickers stand out, especially on busy backgrounds or packaging.

3. Mind the Bleed & Safe Area

First up, the bleed. This is a 3mm border you add around every side of your artwork. It gives us a bit of wiggle room when we trim your Stickers. That way, nothing important gets cut off by mistake.

Next, the safe area. Keep your text at least another 2mm in from the edge of your design. This keeps every word clear, tidy, and well away from the trim.

4. Think About Application

Will your Sticker go on a curved surface? Choose a smaller size or flexible material to ensure smooth application.

Why choose Printed.com for Stickers?

At Printed.com, we don’t just offer Stickers printing – we offer customisation, quality, and control. Whether you need personalised Stickers for a one-off event or bulk custom Stickers for your business, we’ve got you covered.

Our intuitive design and order process means you can get from idea to print in minutes. Plus, with a wide range of finishes, sizes, and shapes, you’ll find the perfect match for your project.

Ready to get stuck in?

Whether you’re launching a product, enhancing your packaging, or creating something completely unique, our range of Stickers is designed to help you make an impact.

Visit our Sticker page to start your next Stickers printing journey. Choose your Sticker shape, pick your Sticker size, upload your design, and let us bring your vision to life.

With so many shapes, sizes, and finishes to choose from, it’s never been easier to find the perfect personalised Stickers for your project. Here’s a quick checklist to help you decide:

At Printed.com, we’re proud to be your partner in all things print. From bold branding to thoughtful touches, our custom Stickers help you say more – beautifully.