6 Tips for Creating Standout POS and Retail Displays

Your retail displays and point of sale (POS) are a key factor in bringing those all-important customers through the door and getting them spending on sales and promotions. But how do you make sure they’re working hard enough? 
At Printed.com, we know a thing or two about creating eye-catching retail displays that wow customers and show off your brand in the best possible light. Check out our top tips for making the ultimate impact with your POS and retail displays right here!

1)      Choose Your Colour Wisely

Whether it’s a sale, event or promotion, make sure you choose popping colours that’ll catch the eye. Consider how each element of your POS works harmoniously together too – a clash of bright colours can be overwhelming and deter customers rather than draw them in.

Think about your base colour. If it’s a sale, will you be using classic red? Perhaps you’re dressing your POS or retail display for a special promotion or event? Consider using one main colour throughout, whether that’s on your Posters, Banners, Strut Cards or Flyers, and carry the theme across each piece of media for cohesive visual merchandising. 

Make sure each element, whether it’s images, logos, branding or text is easily readable and visible to passers-by or to customers in your store – even if they’re at the furthest point from your POS.

2)      Brand Your Entire Space

You might be confining your sale or promotion to one area of your store or space, but consider bringing elements of it throughout your space to encourage customers to browse. This could be Desktop Roller Banners at your till point, Table Talkers on your shelves or tables, or Window Vinyl that initially draws customers into your shop. 

The key is not to overpower your space, but keep your message consistent.

3)      Consider Reusable Promo

If you’re hosting a generic sale, for summer or to clear your old stock for example, an affordable way to spread the word is with branding that can be used time and time again. Roller Banners are excellent for this, as they pack away quickly and easily and can be reused whenever you need them.

X Frame Banners are also a good option. They’re portable, easy to assemble, and our Replacement Graphics mean you can update your messaging or graphics without needing to re-buy every element.

If you’re planning on using your promo on more than one occasion, remember to keep your messaging generic, avoid specific dates or seasonal colours, and keep your messaging simple. A simple, bright, sale banner on a bold coloured background is generic enough to be used year-round. The same applies to generic branding too. If you attend exhibitions, or just want to make a permanent feature in your space, brand up a Roller Banner or two for portable branding that’ll stand the test of time.

4)      Go Bold!

If you really want to catch attention, consider using Self-Adhesive Vinyl to brand your wall space. Ours come in a multitude of finishes, from semi-permanent to reusable and removable and even clear for your shopfronts and glass displays. Remember to think about how your wall promo ties in with the rest of your store or space – if you create artwork that’s too busy, it could end up detracting from your products or services.

Display Boards are also an affordable option for sales, promo events and quick branding solutions. In a choice of mounting options for in and outdoor, they’re easy to hang and remove in seconds, making them perfect for short-term sales and events.

5)      Go Direct

If you really want to get those customers in, a storefront display might not be quite enough. Consider flyering in your local area, or sending direct mail to your customer database. Postcards and Leaflets are ideal for quick, short run promotions, or you could create a batch of Saddle Stitched Brochures with your top offers to post to your customers. If you trade online, be sure to include details about your upcoming promos and sales in your packaging and delivery bags to let people know.

6)      Think Outside Your Store

Why keep your sale a secret? Create your own Flags and take your promo to the next level. Our Flags are designed for both in and outdoor use, so if you really want to shout about your sale, they make the perfect choice for when you need to catch attention, and you need to catch it fast.

Best Practices for Printing Point-of-Sale Materials 

There are a few things to keep in mind to ensure your printed POS materials look their very best. 

File type: Always save your design as a PDF Print file to ensure high-quality results.

Colour mode: Ensure the CMYK colour mode is selected for accurate, eye-catching colours. 

Paper choice: Your choice of Paper can make a big difference to the look of your POS materials. Opt for a classic paper like Silk for a clean, crisp finish, or elevate your design with a luxury stock like Tintoretto Gesso for a premium feel. Do you prioritise sustainability? Use Seed Paper to boost your eco credentials. Why not add a laminated finish to your POS print? Not only does it add a beautiful, tactile finish, it also increases durability to keep your materials in tip-top condition for longer. 

Typography: Use a clear, legible font to ensure all information is easy to read and understand. Reserve any decorative fonts for headings. 

Proofread: Always double-check your text before sending anything to print! Better still, get a few other people to read it through to ensure all spelling, grammar, and information is up to scratch. 

Ready to Create High Impact POS and Retail Displays?

At Printed.com, we have everything you need to ensure your retail displays and POS grab customers’ attention. Our Retail Collection is your one stop-shop for your retail space. Whether you have a high street boutique, pop-up spaces or sell online, this range helps you showcase your products and brand to the people who matter.