The first thing that comes to mind when you think of business stationery is bland, stuffy sheets of office paper that rarely capture the imagination. If yours is a young business or one that really wants to inspire and engage clients and customers, then why shouldn’t your business stationery help the cause?
This is more than just popping a logo in the corner of the page on a couple of different print products, it’s something you can really have fun with. Conjuring up inspirational business stationery design that really wows can be tricky, so it’s a good job your pals here at printed.com have done a little research on your behalf.
If you’ve got a little too much to say and can’t seem to fit it all into a conventional design, typography might be the letterhead design for you. Use your brand slogan or strap line then sample the brand fonts and colours to bring this trend to life.
This trend is particularly good if you’re a freelancer—nothing looks so suave as your name delicately swooping across the top, back or sides of a letterhead or business card. This is a trend that’s really coming into its own and will help to make a name or business stick in someone’s mind.
Use the brand colour palette and take this trend to its full potential. Carry one hero pattern across all the stationery pieces or use simple patterns in different complementary colours on each item.
Make a matching set
Match your business stationery to your business cards to make sure you have a complete, complementary suite of print. This means that everything your customers or clients get will be cohesive and instantly recognisable. Carrying the design through to different pieces of print in interesting, unusual ways is a good way to capture attention and show creativity.
How about printing up some stickers to help seal envelopes containing your newly designed letterheads or to complement packaging that contains your new compliment slips?
Once you’ve finished crafting the designs, it’s time to start your business stationery printing. Give us all your designs, choose paper stocks and finishes that really give it added ‘pop’, then leave the rest to us. You can get more for your money now that we have new lithographic presses, so your brand new business stationery won’t leave your wallet smarting.
Have you recently designed a new set of business stationery? Are you thinking about it? Share your thoughts and ideas with us in the comments box below.