How Print Can Support Your Next Out of Home Advertising Campaign

When it comes to Out of Home (OOH) advertising, there’s something uniquely powerful about connecting with audiences in the physical world. It’s one of the most effective ways to build brand awareness and grab attention. But here’s the challenge many campaigns face: while digital screens and billboards are great tools, they often don’t tell the whole story. That’s where print can step in to fill the gap.

From creative A Boards to promotional giveaways, print can take a good OOH campaign and make it unforgettable. If you’re ready to elevate your next Outdoor Advertising campaign, we’ll show you exactly how print can support your efforts and create a memorable experience for your audience. 

Image Credit – @leannamariaevents

What is OOH Advertising? 

Before we break down how print can help, let’s define Out of Home Advertising. OOH includes any ad that reaches consumers while they’re outside their home. Think eye-catching billboards on highways, Posters at bus stops, or dynamic Window Graphics on your local high street.

What makes OOH special is its ability to target audiences at the right place and time, creating natural touch points in their daily journeys. Whether you’re looking to increase brand awareness or promote a specific product, OOH advertising works best when combined with complementary mediums. That’s where print steps in. 

How Can Print Enhance OOH Marketing Campaigns? 

The magic happens when print and Out of Home (OOH) advertising work together seamlessly. By using print to complement larger displays, your campaign becomes more engaging and interactive. Here’s a look at the best print elements to include in your OOH efforts—and why they make a difference.

1. Posters 

Posters are one of the most classic yet effective forms of Outdoor Advertising. They’re a versatile and cost-effective way to grab attention and communicate your message. Posters work especially well in high-traffic areas like bus stops or busy transport routes, where people are likely to spend a few moments noticing your ad. With the right design and placement, they can leave a lasting impact and effectively reach your target audience.

Why they work:

• Affordable & Scalable. Posters suit every type of campaign, from local events to national promotions. 
• Customisable Sizes. Whether you need small A4 posters or huge 40″ x 60″ sheets, the versatility makes them perfect for any space. 
• Eye-Catching Design Potential. With bold colours and clever typography, posters can make a lasting impression within seconds. 

Image Credit – Best Awards NZ

2. Banners 

When it comes to Outdoor Banner Printing, these versatile tools are perfect for making a bold statement in public spaces like promo pop-up events and shopping districts. They are designed to catch attention, making them an ideal choice for promoting your brand, announcing special offers, or sharing important information with a wide audience. 

When it comes to Outdoor Banner Printing, these versatile tools are perfect for making a bold statement in public spaces like promo pop-up events and shopping districts. They are designed to catch attention, making them an ideal choice for promoting your brand, announcing special offers, or sharing important information with a wide audience.

Consider using custom Banners sized specifically to fit your ad space, ensuring a seamless and professional look. Add eyelets for easy and secure hanging to complete any space.

Why they work:

• Durable for Outdoor Environments. PVC Banners are weatherproof and tear resistant to ensure visibility rain or shine. 
• Double-Sided Printing. Maximise your marketing impact with designs on both sides. 
• Mobility. Use Pop Up Banners or retractable Roller Banner options for ease of transport and reuse across multiple locations. 

Image Credit – The Happy Badger

3. Window Graphics 

Window Vinyl & Decals are an eye-catching and effective way to transform your storefronts, shopping centres, or office spaces into powerful marketing tools. These visuals allow you to showcase your brand, promote offers, or highlight key messages in a creative and impactful way.

Transform your storefront with window graphics printing, creating vibrant, high-quality decals that capture attention and invite pedestrians inside. Perfect for seasonal displays, important announcements, or simply enhancing your space, window graphics are a versatile and professional addition to any marketing strategy. Seamlessly integrate them into a larger OOH advertising campaign to elevate your brand and leave a lasting impression.

Why they work:

• High Visibility. Windows are natural frames that grab attention.
• Customisable Shapes & Sizes. Whether you need sleek vinyl lettering or larger-than-life decals, Custom Vinyl Decals gives you endless creative freedom. 
• Memorability. A well-designed sticker leaves a lasting impression, making your brand literally “stick”. 

Image Credit – Nestore

4. Cafe Barriers

Explore quirky options like Café Barriers to add a creative and functional touch to outdoor seating areas, patios, or walkways. These versatile barriers don’t just help with crowd control or marking boundaries, they also serve as powerful branding tools.

With the right design, colours, and messaging, Cafe Barriers can transform a simple outdoor area into a visually engaging space that draws attention. Placed strategically, they not only enhance the aesthetic appeal but also ensure your business stands out, leaving a memorable impression on passersby while boosting your brand visibility.

Why they work:

• Practicality. Designed to meet specific needs and challenges, they provide clear, effective solutions while maintaining strong brand visibility.
• Sustainability. Swap out designs each season effortlessly using Cafe Barrier Replacement Graphics while keeping the same structure intact.
• Customisation. Tailor the graphics to match seasonal promotions, events, or branding updates with ease.

Image Credit – Love Lily

5. Branded Merchandise 

Want your OOH campaign to stay in people’s hands (literally)? Incorporating Branded Merchandise into your advertising mix is a smart way to create lasting connections and keep your brand top of mind. Unlike traditional ads, branded products like Mugs, Water Bottles, Tote Bags or printed Clothing serve as tangible reminders of your brand, integrating seamlessly into daily life. 

Distribute these freebies to expand your reach and engage your audience on a more personal level. Not only do these items provide value to your audience, but they also turn them into walking ambassadors for your brand, helping spread awareness wherever they go.

Why they work:

• High Engagement. People love free, functional items. 
• Extended Reach. Branded Merchandise turns ordinary consumers into walking ads. 
• Customisation. Tailor each product to specific audiences for better targeting. 

Image Credit – Childish Energy

6. Floor Stickers

Turn overlooked spaces into prime real estate for advertising by using Vinyl Floor Stickers. These eye-catching graphics are not only durable but also highly customisable, making them perfect for promoting your brand or message.

Ideal for high-traffic areas and are able to stick to most surfaces from wood to concrete and even some carpets. Floor graphics seamlessly merge functionality with creativity. Whether you’re guiding foot traffic, showcasing promotions, or creating an immersive experience, vinyl floor stickers are a unique way to grab attention and leave a lasting impression.

Why they work:

• Dynamic Messaging. Use the element of movement to guide customers to your store/event. 
• Durability. Floor stickers are built to withstand repeated foot traffic. 
• Innovative Impact. They catch attention in unexpected places, while adding a fun, unique twist to campaigns. 

Image Credit – Mad Bash Group

7. Flags 

Custom Flags are a great way to elevate your marketing efforts. Designed to stand out, these flags come with a variety of stands and hanging options, making them versatile enough to fit almost any space. Whether you’re running an outdoor ad campaign or planning your next brand activation, they’re an ideal addition. 

With vibrant designs and durable materials built to handle the elements, custom flags—ranging from feather styles to unique sizes, are more than just eye-catching. They help showcase your brand while creating a strong, lasting impression that draws attention and connects with your audience.

Why they work:

• Height Advantage. Reach above the crowd to capture attention from every angle. 
• Weatherproof Designs. Nothing stops your message—even strong winds. 
• Custom Shapes. Go beyond boring rectangles to add interest and creativity. 

Image Credit – La Chocolatrice

Why Not Go Big with a Fully Branded Space? 

For the ultimate Outdoor Advertising experience, why not transform your space into a fully branded, eye-catching environment? Picture it: custom-printed Bean Bags providing comfortable seating, Branded Parasols offering stylish shade, and Deckchairs inviting people to relax while showcasing your brand. Take it a step further with custom Coasters to tie the entire experience together and leave a lasting impression.

To top it off, add a high-quality printed Gazebo, combining luxury design with professional appeal. This immersive sensory experience will not only attract attention but also elevate your brand’s presence, ensuring your campaign stands out in any outdoor setting.

Image Credit – Mad Bash Group

Why Print is Essential to OOH Advertising 

Here’s why print sits at the core of successful Out of Home campaigns: 

1. Tactile Connections 

Print ads allow consumers to physically engage with your brand in ways digital media simply cannot. Holding a branded Mug or walking on Vinyl Floor Stickers creates a sense of interaction that sticks. 

2. Reinforcement 

While digital displays grab attention, print materials reinforce your messaging across additional touch points. A commuter may notice your digital billboard, then engage more deeply after seeing your branded window graphic or taking home a Flyer. 

3. Memorability 

Consumers are more likely to recall printed materials due to their tangible nature. Pair print with digital for a campaign that resonates both instantly and over time. 

Building a Stronger Campaign with Print 

The best OOH campaigns don’t exclude print, they leverage it. By using outdoor Banners, Posters, and multifunctional Merchandise, your brand can create a multi-channel experience that captivates your audience. 

When done strategically, print isn’t just a support tool; it becomes the differentiator that makes your campaign memorable, effective, and worth talking about. 

Want to transform your next Out of Home campaign with stunning print materials? From durable outdoor Banner printing to innovative Vinyl Stickers & Decals, we offer all the print essentials to supercharge your advertising efforts. Take sometime to browse our Outdoor Advertising Print range or get in touch today to discuss any other ideas.