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Five new ways to sell your wedding stationery

Business growth: sounds great but seems hard. We’ve cobbled together five new, easy ways to rustle up more exposure for your wedding stationery business, short of buying a billboard in Piccadilly Circus, that is.

1.     Online marketplace

Creative businesses thrive in online marketplace environments; shoppers are visiting with the intent of finding something handmade and—most importantly—unique. If there’s one thing brides are clamouring for at the moment, it’s a one-of-a-kind matrimonial experience for themselves and their guests. Get yourself set up on a site like Etsy, notonthehighstreet.com or Folksy and expose your work to a whole new audience.

 

2.     Get chummy with a local venue

If there’s a venue local to you that regularly hosts weddings, it might be worth your while to strike up a partnership with them. Becoming a recommended supplier to a venue like that could give your business a massive boost and help ensure a steady influx of work while you spend time marketing yourself elsewhere.


3.     Designer finders, designer keepers

If you’re a dab hand at bespoke commissions and one-off projects, sites like PeoplePerHour.com are excellent places to drum up some extra work and fill that portfolio. You can browse jobs posted by brides or businesses, pitch your proposal and take it from there. It’s a good one for stoking the fires with a little competition to keep you sharp!


4.     Through the grapevine

There’s nothing like word of mouth to get the jobs flooding in. Encourage brides you’ve worked with to spread the word, or incentivise them with your own refer a friend programme. If you’re not keen, how about inviting your customers to review your services and posting the reviews on your website or online marketplace store? If there’s one thing sure to encourage new business and build trust with potential clients, it’s testimonials from other brides.


5.     Surf the web

Setting up your own website is an excellent way to guarantee more business. If you started out selling on one of the online marketplaces we recommended in step one, having your own site can help to make browsing brides feel like your business is more legitimate. Getting started isn’t as hard as you might think; visit sites Wix or Wordpress and sort yourself out for free.

If you’ve got a minute, why not road test some of these new ideas to see what works for you? Tested them out before? Leave a comment below to let everyone else know how you got on.

 

Comments

David Brookes
06 Aug 2014 19:37
Great tips & I do all of them :-)
Barbara Keenan
07 Aug 2014 18:54
A nice reminder of the basics.
Elisse
08 Aug 2014 13:57
Great tips, just the sort of thing I was looking for :-)
claire
10 Aug 2014 16:30
Word of mouth works best for me. I add personalised thank you cards in with all orders and sometimes sweeties too, works a treat!
Holly Munro
11 Aug 2014 11:33
I'm just starting out and this has really helped. Thank you.
Emma Wilson
01 Sep 2014 22:24
Great tips, thank you!
Anne-Charlotte
22 Oct 2014 08:45
Great advices ! Thanks!
Charlotte Barrett
07 Dec 2014 21:22
Great ideas Thanks!
Mirlah @ Best Day Ever
21 May 2015 11:09
Superb ideas! Word of mouth for me is key at the moment! :D
Emma Carney
21 May 2015 11:26
Another great addition to the wedding stationer world are the printed.com communities! Check out the one for wedding stationers here -

https://www.printed.com/communities/wedding-stationers

Enjoy!

Emma Carney @printed
Tam
07 Nov 2015 07:15
Great advice, thanks for sharing :D
Dawn
02 May 2017 17:15
Has anyone got any experience of building a site with shop using either Wix or Squarespace? Can anyone give me pros or cons and would you recommend one over the other?

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