6 Unexpected Ways to Use Business Cards

Most of us see a Business Card and think “networking”. It’s the standard go-to for swapping details at events or meetings. But if you only view them as a way to share your email address, you’re missing a trick.

These pocket-sized prints are actually one of the most versatile tools in your marketing kit. They are cost-effective, high-quality and the perfect canvas for creative messaging. Whether you run an online shop, a café or a service-based business, it’s time to see the humble Business Card in a new light.

Ready to shake things up? Here are six unconventional ways to put those cards to work.

1. Boost Reviews

We all know social proof is gold dust for small businesses, but getting customers to actually leave feedback can be a struggle. Sometimes, they just need a nudge at the right moment.

Create a dedicated review card to slip into shopping bags or delivery boxes. You could include a short message like “Love your order? Let us know!” and print a QR code that leads directly to your Trustpilot or Google Reviews page. By removing the friction and making it easy, you’ll likely watch your online feedback grow.

2. Give a Little Thanks

In a world of automated emails, a physical note goes a long way. Use a Business Card as a “Thank You” slip to include with your orders. It adds a personal, thoughtful touch that customers genuinely appreciate when unboxing their purchase.

You can keep one side branded with your logo and either leave the other side blank to handwrite a short message or have a “thank you” printed loud and proud. It doesn’t have to be an essay; just a quick “Thanks for your support” makes the buyer feel valued and connects a human face to the brand.

3. Pass on Perks

Word-of-mouth marketing is powerful, so why not arm your loyal customers with the tools to spread the word? Turn your Business Cards into mini referral vouchers.

Print an exclusive discount code or a “10% off for a friend” offer on the card. When a customer makes a purchase, hand them a few to pass on to their mates. It’s a win-win: your customer gets to look generous, their friend gets a deal and you get a new customer who is excited to shop with you.

4. Share Product Info

If you sell items that need a little TLC, such as handmade jewellery, candles or vintage clothing, you want to ensure they last. Instead of printing large, expensive booklets, use a Business Card as a product care guide.

Include simple, bullet-pointed instructions on how to keep items looking tip-top. For example, a candle maker might include tips on trimming the wick, while a clothing brand could list washing symbols. It’s a practical addition that adds value to the purchase and reduces the number of customer support queries you receive.

5. Update Your Contacts

Moving studio? Changed your phone number? Rebranding your visuals? While an email blast is efficient, it’s easily missed or deleted. Sending a physical card is a much more memorable way to announce a change.

Send a sleek “We’ve Moved” or “New Look, Same Us” card to your key contacts and clients. It puts your new details literally in their hands, making it much more likely they will update their records. Plus, it serves as a gentle reminder of your brand without being a hard sales pitch.

6. Add a Branded Touch

Sometimes it’s the little touches that leave the biggest impression. A simple branded card with a motivational message, a cute design or a thoughtful note can go a long way.

These small keepsakes not only add a personal touch but also create a lasting connection with your brand. If it’s a nice design, they may even display it on their desk or pin it to their fridge. Whether it’s tucked into a package or handed out at an event, it’s a meaningful way to ensure your brand is remembered and appreciated.

Get Creative with Your Print

The standard 85mm x 55mm card is a blank slate just waiting for your best ideas! By reimagining how you use them, you can turn a simple piece of card into a loyalty driver, a customer service tool or a real packaging hero.

So, don’t let them sit in a box waiting for your next meeting. Take a moment to think about what your customers really need and design a card that solves that problem beautifully.

You can even take them a step further with unique shapes, eye catching finishes like foiling, or an eco led approach by choosing one of our sustainable stocks.

Ready to bring your ideas to life? Explore our Business Cards range and find the perfect style to make your brand shine.