Why Greeting Cards Still Matter

Let’s face it, life moves fast, and it’s easy to get caught up in the hustle. But there’s something timeless and meaningful about receiving a thoughtful Greeting Card. Unlike a quick text or fleeting message, a Greeting Card shows someone took the time to make you feel appreciated. That kind of gesture never goes out of style. In fact, a survey* showed that 84% of people say a physical card is more meaningful than digital!

That’s exactly why, especially around the festive season, physical Greeting Cards are so meaningful. They cut through the online noise and offer a real, human connection, a little moment of warmth you can actually hold in your hands. So, is sending a real card still a good move for your business? Absolutely. Here is why Greeting Cards continue to be a thoughtful and impactful choice, for personal connections and for your brand’s relationships.

The Personal Touch in a Digital World

Consider all the effort that goes into sending a card, choosing just the right design, jotting down a heartfelt message, addressing the Envelope, and popping it in the mail. That kind of care says a lot: “I took the time to think about you.”

An email might get lost in a cluttered inbox or deleted before it’s even read. Social media notifications? They disappear in seconds. But a card sits proudly on a desk, mantelpiece, or even in a break room, gently reminding the recipient of your goodwill.

In fact, a survey* revealed that 39% of Brits keep every card they receive! It’s a way for people to cherish the memories and emotional connections they represent. It’s physical, it’s intentional, and it proves that you see the person as more than just a contact in your database.

Strengthening Key Relationships

Greeting Cards are remarkably effective for nurturing those connections that mean the most in business.

With Customers and Clients

Sending a card is one of the simplest but most authentic ways to say thank you. It shows your clients they’re not just another transaction, they’re valued partners.

84% of people believe a physical card is more meaningful than any digital alternative – showing how this sincere gesture of appreciation builds trust, encourages loyalty, and makes people feel more connected to your brand.

With Employees and Partners

It’s not just about external relationships. Remember your own team and business partners, the people who help your business thrive, day in and day out. Taking the time to send a thoughtful card boosts morale, fosters a sense of belonging, and strengthens your workplace culture. Even a simple note can make a tough week a bit brighter, especially if you choose an empathetic card for those navigating hard times.

Reinforcing Your Brand Identity

Every Greeting Card is a quiet ambassador for your brand. It’s a chance to put your company’s personality and values right into someone’s hands, but minus the hard sell.

From your logo and colours to the wording and design style, the choices you make reflect who you are as an organisation. Are you sleek and modern? Warm and traditional? Fun and playful? The card you send will say it all. And when you invest in a beautifully designed, quality card, you leave a memorable impression of attention to detail and care.

Sustainability and Ethical Choices

Concerned about the impact on the environment? You’re not alone. More and more people are choosing sustainable options, and the good news is, there are now amazing eco-friendly papers available that don’t compromise on quality. When aiming to reduce your footprint, choosing a recycled option is a simple but powerful step toward a greener future.

Recycled Uncoated Paper

Recycled Uncoated is an off-white paper made from recycled, FSC certified, chlorine-free materials. It’s natural, coarse texture with rustic flecks gives it a distinctive look, while the uncoated surface produces print colours with a refined, sophisticated feel and a softer, muted finish. Not only is it recyclable, but it also offers a balance of sustainability and style, making it an excellent choice for eco-conscious printing.

Recycled Silk
Our most popular paper just got an eco-upgrade! Crafted from 100% recycled fibres, Recycled Silk combines sustainability with the premium quality you know and love. Perfect for versatile print projects, it delivers a sharp, vibrant finish that makes colours pop while maintaining an environmentally responsible profile. Fully recyclable, FSC certified, and chlorine-free, this stock offers an eco-friendly choice without compromise.

Kraft
Bring a rustic, natural feel to your print with the earthy tones of Kraft paper, made entirely from post-consumer waste. Its distinctive brown base gives designs a raw, authentic look, while white areas remain unprinted unless paired with our white ink finish. Kraft is fully recycled, recyclable, and FSC certified, produced carbon neutrally and made with wind power, making it a truly sustainable choice with plenty of character.

Design and Style Trends for 2025

Want your festive cards to stand out from the crowd? Here are a few styles we’re seeing for 2025:

• Minimalist Elegance: Simple layouts, clean lines, and generous use of white space, for that calm, modern vibe.
• Special Finishes: Touches of foil, metallic ink, or embossing instantly elevate your card and make it feel special.
• Artisanal and Hand-Illustrated: Uniqueness matters. Hand-illustrated and thoughtfully designed, each piece reflects authenticity and genuine care, making every design feel truly personal.
• Bold Typography: Fun fonts and creative lettering take centre stage as a design statement.

Personal touches count. Try adding recipients’ names or your own message onto a Printed Envelope, little details like these make people feel seen and valued. Also, don’t underestimate how much the quality of paper matters. Choose something that feels good to hold, and your brand’s care will shine through.

Practical Tips for Sending Cards

Ready to get started? Here’s how to make sure your card-sending runs smoothly:

• Send Early: Aim to post your cards or invitations well in advance to ensure they arrive on time and avoid seasonal or postal delays.
• Order in Bulk: If you’re planning to send a lot of cards, ordering together saves on cost and keeps everything consistent.
• Make It Interactive: Add a QR code linking to a video greeting or direct people to your social channels to spark further engagement.
• Quality and Quantity Matter: Standout cards make a lasting impression, but balancing quality with quantity ensures your message reaches more people effectively.

Why It’s All Worth It

Greeting Cards are far more than a tradition, they’re a powerful way to build lasting connections, stand out and leave a memorable impression. Whether sent to clients, colleagues, or loved ones, a thoughtfully designed card reinforces relationships, communicates authenticity, and shows care in a way digital messages can’t replicate. By combining emotional impact with tangible presence, Greeting Cards continue to deliver meaningful returns that make them well worth the effort.

*Survey results by Funky Pigeon