Free Ebook: 50 low-budget, high-impact marketing tips
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The marketing Ebook from printed.com and Smarta distils words of wisdom on cost-effective marketing tricks that work from an impressive line-up of experts. We have picked the brains of successful marketeers and entrepreneurs, including Shaa Wasmund and Will King of King of Shaves, to bring you a highly effective tool to ramp up your business.
The 50 tips have been carefully selected to make maximum impact, without draining your budget, making them perfect for small businesses. They range from short, inspiring Tweets to more detailed advice, taking you through all the key phases of your marketing efforts:
- Chapter 1: Bright ideas
- Chapter 2: Print & direct
- Chapter 3: Digital & online
- Chapter 4: Keeping customers
- Chapter 5: Research & review
Get a sneak-peak here:
Chapter 1: Bright ideas
Molly Morgan, senior manager of international corporate affairs, Alibaba.com
Get radio coverage by appealing to the DJ’s sense of humour and station staff’s stomachs. Radio drops are a simple PR tactic – first find a reason to take your product to the station, like a bank holiday or a DJ’s pet peeve that your product can resolve. Package up your product with a clear, quirky note about why you are sending it - be sure to take luscious pastries or cakes as well. Arrive at the front desk and let them know you have a delivery for a particular DJ, and let the receptionist do the rest.
Chapter 2: Print & direct
Bryony Thomas, marketing expert, watertightmarketing.com
I hate to see any waste - like a business card with nothing on the back! Do small runs of business cards and use the back to promote your latest great piece of content. If you're really smart you can have a different card for different markets and occasions. Refresh them regularly, and make sure there’s a simple URL as well as a QR code. It makes a great talking point at a networking event, and a reason for them to get in touch.
Chapter 3: Digital & online
Naomi Timperley, director, Enterprise Lab
If you use Twitter, think about who your audience are - are you thinking about following strategically? Give an insight to your audience about your business or you. Thank people for sharing and RT'ing your tweets. Conversations are in real-time, so join in. But remember, social media is called social for a reason, so make sure you are!
Chapter 4: Keeping customers
Ed Boyes, marketing director, Hello Fresh
Many small businesses think of customer service as an operational process set-up to deal re-actively to customer issues. But for us, superb customer engagement has become a driver of growth. By thinking of customer service in a proactive way through offline customer "Supper Clubs", innovative social media engagement, virtual cook-a-longs and community-generated recipes, we've grown life-time value and turned referral marketing into our biggest fuel for growth.
Chapter 5: Research & review
Chris Baker, marketing manager, Made Simple Group
Analytics are great for understanding basic information about your websites visitors, but to really find out more about your traffic, why not ask them? Adding a simple survey to pages on your site can be enlightening. Asking questions such as 'Why aren't you buying today?' can help you understand what people think of your offering, and stops you guessing.