Winners of Startups Awards 2012 announced

The 15 winners of the Startups Awards 2012 were announced at the Kensington Roof Gardens, London. The awards, sponsored by NatWest and organised by, celebrate the success of businesses in the UK that have been trading for less than three years. 

As sponsor of the Startups Online Business of the Year Award 2012, is proud to announce the winner in this category has been named as Secret Escapes. The travel company negotiates exclusive rates for luxury hotels and holidays in the UK and abroad, at up to 70% off the price customers would pay elsewhere.

Duncan Bannatyne, of Dragons’ Den fame, led the judging panel alongside a number of other highly successful entrepreneurs and business experts including James Hurley, enterprise editor for the Daily Telegraph, Julie Meyer MBE of Ariadne Capital and’s very own Nicholas Green. Presented by business journalist and entrepreneur Adrienne Lawler, 15 awards were given to the winning companies and individuals.

Startups Awards 2012 - The winners 

NatWest Startups Business of the Year 

• Abcodia Ltd


Adversity Award for the Year

• New Hope Worcester


Angel or VC-backed Business of the Year

Sponsored by All Response Media

• Abcodia Ltd     


Franchisee of the Year     

• Mac Tools


Freelance & Home-based Business of the Year Sponsored by 1&1 

• Righteous Limited


Product Business of the Year

• Armadillo Merino  


Service Business of the Year

Sponsored by Small Business Logos

• Maritime Assurance & Consulting Ltd


Start-up Business Woman of the Year 

Sponsored by haysmacintyre

• Dr Julie Barnes - Abcodia Ltd     


Mumpreneur of the Year

• Naturally Cool Kids


Silver Fox Award for the Year

• Joseph Sopher - Joe and Seph’s Gourmet Popcorn      


Online Business of the Year

Sponsored by    

• Secret Escapes Ltd


 Mobile Business of the Year

• Senscraft  


Innovative Business of the Year 

Sponsored by Simply Business

• Abcodia Ltd     


Trades Start-up of the Year

• PropertECO Ltd


 Young Start-up of the Year 

Sponsored by The Made Simple Group 


David Lester, founder of Startups, commented: “As one in three start-up businesses don’t make it beyond the first year of trading, we are proud to recognise those that negotiate these early hurdles at the Startups Awards.

“Each year we unearth innovative new businesses representing the unique diversity the start-up community has to offer, which show that, despite the recession, British innovation is still booming. This year was no exception with many excellent entries and it is immensely gratifying to follow their progress in the years that follow.”

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