What is Vine and how can it help your business

Since Twitter launched video sharing platform Vine at the beginning of the year, the social media world has been buzzing with it. To be fair, a lot of this has been from people asking what it is and why they should be using it and this could be down to its previous association with the adult entertainment industry. Now it has moved away from this, Vine has just exploded and you can’t escape it.

So rather than sitting around and wondering, we’ve put together a quick hit list of reasons how your business could benefit from using Vine and to help you decide whether it’s right for you and your business.

Tell your story
Most websites have an ‘About Us’ section and profile descriptions on other social media sites are more often than not, just skimmed over. With Vine, you’re able to tell your company story, quickly and effectively through visual medium and as we established in our blog piece on ‘why your business should be using video’, people are more likely to pay attention to video because it’s easier to digest.

Link with Twitter
If you already have a strong Twitter following and are ready to start experimenting with video marketing, Vine will be a great place to start because you can link your Vine videos to your twitter account by including members of your following by adding their handles and by sharing your content through the relevant hash tags. This will build your network across both platforms and help your videos be seen by more people

Show your product
There’s only so much you can get across using photographs. By using video you can show what your product looks like from all angles, demonstrate all the different features and show how they work. By sharing this across Twitter too you’ll be able to reach more people and increase interest in the product.

Behind the scenes
As we covered in our recent Instagram blog piece, by providing a ‘behind the scenes’ look at your business, you humanise your brand and audiences are more likely to want to engage with you as you aren’t just another company hiding behind a logo, you’re people too.

Competitions are a great way to boost engagement across social platforms as hardly anyone will say no to free stuff. By using Vine you’ll be able to promote your competition in a more creative way and accept entries too which makes it more fun and will increase your number of potential applicants.

It doesn’t have to be all about business
As with showing a behind the scenes look at your business, you should participate in trending themes, hash tags and even holidays and celebrations will give the impression that your brand is also more relaxed and fun as well as professional and will encourage more people to interact with you.
With all this in mind, it’s definitely worth giving Vine a go. In fact, we’ll give it a try to. Let us know how you all have been getting on in the comments below.


05 Dec 2015 13:41
Interesting, not heard of this before

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