We recently published a blog post that ran you through all the steps on how to set up a Facebook fan page for your business. Afterwards we had loads of tweets and messages asking how you can increase your levels of engagement on the platform. As with everything, social media success doesn’t happen overnight, it takes time and work but we’ve put together some of our favourite methods to help you get the ball rolling.
• Post at peak times
Facebook suggests that you post any time between 8am and 7pm for increased activity on your page. However, you can be even more precise. You can use tools such as Crowdbooster and SocialBro (even better because it's free) to help calculate you unique peak time for posting based on the levels of engagement from previous posts. These work for Twitter too.
• Keep it short and sweet
One of the main points of social media is that it’s fast and easy so your fans aren’t going to want to read through line after line of text. Keep it short so it’s easy to digest and you don’t lose you’re audience’s attention, below 100 characters is ideal.
• Fill in the Blanks
Fill in the blank posts work very well. Keep them relevant to your business and watch the comments come flooding through.
• Calls to action
You should be including these for most of your posts but they are particularly affective when posting pictures and memes. Simply saying “’like’ if you agree” or encouraging your audience to share their opinions will have a higher response rate than you would think.
• It’s not just about you
Do more than just share your own content and be proactive in engaging with your audience outside of your page. Respond to your fans’ posts, ask them questions and even ask them for their advice.
• Promote your posts
We have found that these can occasionally be more successful than ads. It turns out that only a small percentage of your audience see your posts, Promoted Posts increase the chances that your updates will appear in more newsfeeds and you can even target them to specific groups rather than just anyone and everyone. If you restrict your promoted posts to your own industry or niche you’re likely to see a higher response rate.
Know something we might have missed? Feel free to leave us a comment below.