Lana Khavinson is the Senior Product Marketing Manager and LinkedIn and she's here to share some top tips on LinkedIn Company Pages from some of the very best.
A few months ago, we at LinkedIn had the pleasure of announcing the Best LinkedIn Company Pages of 2012. Since then, we’ve heard from a lot of you asking for tips on how to take your Company Page from good to great.
So what better way to answer that question than to hear directly from our best Company Pages. Here’s what they had to say:
"Add a variety of cover images to reflect a range of busines priorities, products, campaigns or events"
"Create banners that show the vibrant nature of your business and culture"
"Never leave the products and servicesb section blank. No matter what your company does, products and services should be listed there"
"Don't be shy about asking for recommendations on your products"
"Before postin an update ask yourself - would I want to read this story? Would I want to share it with my connections?"
"Post content that interests your followers and less about how great your company is"
"Publish photos and content from top events to show everyone what you are all about"
The IT Media Group:
"Encourage employees to like and share your updates with their network. This helps grow your follower base"
The Walt Disney Company:
"stay fresh by reaching out to your followers at least once a day, if not more"
Pacific Dental Services:
"Listen to your audience. Look at Company Page insights, read comments and make connections"
Inspired to improve your company page?
Here are 3 steps to get started:
1. Add an image that welcomes visitors to your page and showcases your brand
2. Post status updates to start a conversation with your target audience
3. Add your products or services so your target audience can learn about what you have to offer. And don't forget to gather recommendations to bring your products and services to life!
For more on LinkedIn Company Pages, check out marketing.linkedin.com/company-pages/.
You can also follow the printed.com Company Page right here.