It’s #ProudlyPrinted time again! And with another round of restrictions lifting this week, we thought it only fitting to celebrate some reopenings.
We’re always impressed to see how our customers have handled the ups and downs of the last year, so we’ve gathered some of their experience and advice on how to welcome back customers.
We’re starting off with Northamptonshire based lifestyle store, Oh Curio. Having reopened back in April, founder Lyndsay threw herself into creating both a safe and stylish experience for all her customers.
“After a long winter in lockdown, we considered how we could create a more welcoming experience where safety is apparent without being intimidating. So we turned our attention to making our barn store entrance more beautiful and welcoming than ever. We installed a floral arch to add a splash of colour and switched bold red safety signs for stylish alternatives. We ended up using Printed.com’s safety signage templates in colours that complement our brand.
Then we designed our own ‘welcome back’ Strut Cards and positioned them at our till points to extend a personal welcome from the team. We really have missed seeing our smiley happy customers and wanted to let them know!
Teamed with a complete redesign of our space, beautiful new product collections and helped by lots of glorious spring sunshine, the result is a safe, serene, welcoming oasis that our customers love to visit and revisit.”
The Vanilla Pod Bakery
Got a sweet tooth? The multi-award-winning Vanilla Pod Bakery is the place to visit this spring. Not only have they continued to operate throughout all of last year, but they’re also part of the Association of British Wedding Businesses which was created to help protect the industry during these difficult times. Owner Pia had this to say:
“Vanilla Pod Bakery is a luxury cake bakery based in Cheltenham and specialising in bespoke cake designs for extra special celebrations like weddings and birthdays. While we mostly serve the Cotswold area, we also post delicious biscuits and tasting boxes UK wide!
We’ve been using Printed.com for ages and that includes the last year. We love how easy their website is to use and have recently ordered some beautiful Saddle-Stitched Brochures on Nettuno paper as well as some Flyers to complement. The feel and quality of this paper certainly helps to project the luxury feel of our business, which is extra important- now more than ever.”
Locally Produced For You
Next up we have Nottingham-based gift shop- Locally Produced For You. Having reopened in April with fully packed shelves showcasing gifts from a range of local artists and creatives, founder Kate got SUPER creative when welcoming back her customers.
“Being able to reopen my gift shop has made me so happy. My shop supports many local makers and artists, so being able to sell their work again is wonderful for the whole community. After the first lockdown, it was essential to put everything in place to keep customers safe. As well as the usual precautions, I had to think creatively to encourage people to venture up to my first-floor business. This is when I introduced a flag system, I hang a yellow flag out of the window when the shop is free for customers to enter and a red one when the shop is full.
For my second reopening, I have invested in new Posters, Flyers and thank you Postcards that were all printed brilliantly by Printed.com. I have also purchased a new bubble machine to blow bubbles out of the window to catch customers attention. It really helps people to look up to see where they are coming from and then they notice my Sign.
For all those wonderful businesses that have reopened, a huge congratulations to you all, I am sure like me it hasn’t been an easy year, but in my experience and hopefully yours too, customers are so happy to see us reopen. They often say that shopping online just isn’t the same as visiting in person! Spreading the word about all the amazing independents and creatives is a huge passion of mine and I have designed a creative directory that plots each businesses on the map for customers to find.”
Croots Farm Shop
Next on our list of reopenings is Croots Farm Shop. A family-run business based in Derbyshire, this shop also supports a number of local brands and is getting ready to reopen fully very soon. We love their use of outdoor signage and can’t wait to see how they’ll be preparing for the next few months.
“It has been an interesting year for us as a business. With our café being closed through two lockdowns, customers are desperate to get back for a proper Croots breakfast! Our farm shop has been working all through the pandemic with click and collect from March and then the shop opened up again in July. We are now getting ready to welcome customers back to our café, having completely redecorated it. There will be a new Menu too, so it’s an exciting time for us. We’re up for the challenge and looking forward to June when we hope even more restrictions will be lifted.”
Fleur De Lys
Our penultimate feature is everyone’s favourite… a pub! The Fleur De Lys has been working hard to keep customers happy as restrictions change, using a range of print to make sure everyone can get their hard-earned pints safely.
“I would say that for all of us in hospitality, we have been stretched far beyond our usual comfort zones. With ever-changing restrictions and guidance, we have found that the clearest and most consistent way to communicate with our customers is with clear, well-made signage. This has ranged from Inserts for our hand-painted blackboards (so that the original calligraphy doesn’t have to be painted over once restrictions lift) to Table Talkers with all relevant instructions on them.
As an independent country pub, we don’t have the luxury of having loads of branded point of sale signage from a big chain, so we have had to ensure we are doing our utmost to remain compliant. Some customers have quipped that there’s now so much to read they never get bored, but I think we’ll all be glad to get back to normal eventually.”
The final customer in our reopening rundown is the fabulous Cafe 21 in Newcastle. Situated in the heart of Quayside, Cafe 21 is a classic, modern bistro offering skillful cooking with a good-time feel. During the various lockdowns Laurance and his team have been offering their ’21 at Home’ collection service, which they are still making available for customers indefinitely. A great initiative for anyone not yet ready to venture back indoors!
We stopped by the restaurant ahead of their reopening (because… well we’re very nosey!) and it was great to see the team preparing to welcome back customers indoors. Amongst the flurry of activity, we got to check out their exciting new Menu options (including an afternoon tea for 2 which we can highly recommend).
We wish everyone the very best of luck and hope that your reopening day is one to remember. We’d love to help get you back on track, so don’t hesitate to reach out to us on firstname.lastname@example.org if we can support in any way.