The power of photography

As the old saying goes, a picture can be worth a thousand words, or in this day and age, a thousand pounds. We've been chatting to photography student Ellie May who has taken a look at images from the past and present to see just how powerful photographs can be:


We are now very accustomed to powerful images that tell us a news story that may be unfolding on the opposite side of the world. The art of photojournalism was first pioneered by Roger Fenton during the Crimean war. Photojournalists create powerful pictures that contribute to news media.

Photographs can be powerful storytellers. Good photographs complement a story and convey emotion. Over there years there have been many photos that have become famous, such as Alfred Eisenstaedt’s picture of a sailor kissing a young lady in Times square on V-Day. This has indisputably become one of the most iconic images of the 20th century  And the photograph known as ‘Napalm Girl’ taken by Nick Ut in 1972, sparked demonstrations against the Vietnam War across the world. These images have come to represent moments in history in ways much more powerful than words alone could do.

Sales tool

When it comes to ecommerce, the photograph really comes in to its own. The perceived value of your products and the trustworthiness of your business are often judged by the quality of your web design. And a big part of having an attractive website these days also means showing high-quality, beautiful product photography.

Showcasing your products with high-quality images can often make the difference between a conversion and a lost sale, as it’s the only way a customer can view your product. Let your product sell itself in dazzling photos.

It’s not just about having great product shots. One of the most powerful ways that brands sell products is by selling a lifestyle. When products are displayed within the context of a target audience’s lifestyle, they can assign value to that product based on their lifestyle ambitions.

Awareness and fundraising tool

Last month our newsfeeds were full to the brim of women posting barefaced pictures for all to see in a bid to raise money for a cancer charity. Accompanied by the hashtag #nomakeupselfie, and a text message receipt as evidence of their donation, this trend soon went viral.

The photographs took the world by storm, acting as a powerful awareness tool and also raised over 2 million pounds for UK-based cancer charities in less than 24 hours. That makes it the most productive viral campaign the world of social media has ever seen! 

Here at we have concluded that a photograph is a very powerful tool. Keep an eye out for a stunning new range of photo products coming to very soon! 


Alex Wilkie
01 May 2014 14:11
really looking forward to photo product range :-)
08 May 2014 21:22
08 May 2014 22:01
lovely indeed. love
C Hiazos
07 Jun 2014 11:45
Ive been working on a new product for a while now & was just going to take pics & still on my website, but with this, im thinking of a whole photoshoot, with lifestyle type images.


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