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The power of a postcard

I love postcards. There, I have said it. As with books, I refuse to imagine a future where they don’t exist. How can they not? They are such a strong piece of human social history, as well as being a mini piece of history themselves. Just hearing the word can conjure up images of seaside holidays, treasured memories of travels and precious sentiments sent from loved ones who are missed back home. All this can be stored safely on the fridge door, rather than hidden away in a digital device, only to be viewed when sought out by the keeper and lost forever should you ever break your phone or fail to store on cloud software.

Surprisingly, unlike the book, or even the leaflet, they haven’t been around as long as you think. The picture postcards that we know and love today first appeared in Austria in 1869 and became fashionable after gaining extra exposure in the Paris Exhibition of 1889. They achieved the height of their popularity before the First World War. After this, technological developments in communications saw them pigeonholed into the seaside holiday niche – which is where my passion for them started.

There is something magical about being sent a postcard. Waking up in the morning and finding in your letterbox something that wants nothing from you other than to be read and enjoyed. In fact, the only thing better that receiving a postcard, in my mind, is writing one. Browsing for the postcard, finding the perfect scene that you wish to depict – perhaps a beach scene, maybe a classic saucy British joke card. Then deciding what to write in that text space, having to keep the information concise, as there is only so much room to fit it all in. In that sense, it’s the original Twitter!

Of course in this age of Twitter and other technology that makes communication easier, one might assume the postcard is “quaint” and that its future is bleak. I beg to differ, and argue that the postcard is in fact, diversifying. With the growth of digital photography and graphic design, as well as traditional art forms such as painting, the postcard is gaining a new lease of life as one of the main ways to get your art out there and known ( link to art cards ). If I love an artist or an image but cannot afford an original piece of artwork, then the post card is the perfect item to purchase. You can support the artist in your small way, as well as having something that you can keep and show off wherever you wish, due to it’s convenient size. A great example of the resurgence of artists loving the postcard can be found at the RCA secret postcard sale .

It isn’t just in the fields of photography and art that the postcard has carved it’s own niche. It’s become a staple in the marketing world, even at times replacing the flyer in offering information and being something that can be delivered to your door. The postcard can also act as marketing that can be kept as a memento, unlike other paper marketing. It is more durable and long lasting, so should you want to advertise your Bastille day event, but want something more elegant than a paper flyer, then the postcard is the item for you! You can offer information about the night as well as making the design extra snazzy so it can be used as decoration later. Oh là là, what’s not to love?

So have I managed to convince you that the postcard is more than just a retro device, or is it dead in the seaside water? Let us know below, or feel free to send your answers on a postcard to the printed offices – I’d love to see your designs! 

Comments

David Brookes
08 May 2014 12:48
I love sending postcards, mainly because it means I am on holiday :-)
Alex Wilkie
08 May 2014 15:52
something just feels right about the postcard aesthetically and visually
Tina Mammoser
09 May 2014 12:21
I just finished a fundraising campaign and offered postcards as a nice little "low level" reward. Really surprised how many people chose it. It's personal and people really do like to get proper messages in the post. :)
Rob
09 May 2014 20:17
Thanks for the blog post - I have been toying with adding postcards to the web site I am currently building. I am a cartoonist and postcards could be a way of getting my designs under more peoples noses - you just tipped me to try some.
Su Mwamba
11 May 2014 20:51
The postcard is also an eco-friendly option to stay in touch via snail mail - they use half as much cardstock as a greeting- or notecard, and there's no envelope, either!
claire
13 May 2014 14:03
I love a postcard! MIL always sends one to my little ones when she's away in various random places. I keep them all in a little box to show them all the places Grandma went to and how she always thought of them while she was there :)
Rich Gee
14 May 2014 10:25
I used Printed.com to do our 'Save the Date' wedding postcards and we're really pleased with the way they came out. Being a designer from a digital background it's quite tricky getting the colours right.
Emma
16 May 2014 14:41
Great news Rob, please make sure to #showitoff to us so we can see your good work!

Su that is a very good point, environmentally friendly AND smile inducing, postcards really are fab.

Claire, that is so lovely, I have a box of postcard at home to for memories of my family and friends travels, I love getting one on my door mat, even now.

I'm glad you all love postcards..Viva le postcard!
TL
09 Mar 2016 13:26
never thought of using postcards for marketing purposes before - great suggestion :)

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