Leading start-up guidance website StartUp Britain has joined forces with the Marketing Agencies Association (MAA) to announce that Lord Young, the enterprise adviser to the Prime Minister, will kick-off ‘Marketing 4 StartUp Britain’- a week of free events for start-ups designed to demonstrate how marketing can help grow their business. The initiative will also offer start-ups the chance to pitch and win a year’s free marketing support from a leading marketing agency.
The July 16 seminar will precede a series of workshops and online webchats held at agencies around the UK until July 20. Agencies that will open their doors for the initiative include iris, Draft FCB, Arc, Lowe Open, Golley Slater, Pulse and Initials. The programme of free advice is the first of its kind within the sector and will see sessions hosted on a range of subjects, from social media and design to direct and retail.
Marketing 4 StartUp Britain (#marketing4sub), a partnership between the MAA and StartUp Britain, has been designed to demonstrate how marketing can help start-ups to grow in the context of record numbers of people setting up a business.
In addition to Lord Young, a number of prominent speakers will offer advice and insight including:
•Justine Roberts, founder & CEO of Mumsnet
•Steve Henry, founder of HHCL and Decoded
•Emma Jones MBE, co-founder of StartUp Britain
•Felicity McCarthy, EMEA Customer Marketing, Facebook
Entrepreneurs will have the chance to compete to win the services of a marketing agency for a year, while those between 18 and 24 years old also have the chance to apply for a StartUp Loan to help launch their business idea.
The competition to win an agency for a year is open to entrepreneurs in a start-up that has been running less than two years. A shortlist of five business people will then have the opportunity to pitch to a panel of the UK’s most successful business figures to win the prize. Entrants will have just ten minutes to impress the panel with the winner being announced at the end of the day on Monday 16th July.
Last year Safetray won the services of iris for a year while runner up ROCKTAILS was given the opportunity to work with Pulse.
Emma Jones, co-founder of StartUp Britain said: “We are delighted to be working for a second year with the MAA to put on a schedule of activity that will help start-ups and growing businesses get their marketing spot-on. With all the events free to attend, there is a lot of valuable marketing knowledge about to enter the small business marketplace.”
Businesses interested in attending Marketing 4 StartUp Britain should register at Marketing4StartUpBritain where they can keep up to date with the full programme of events, find out more information about entering the ‘win an agency’ competition and to register for tickets.