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Scheduling posts: the do’s and don’t’s

Why bother scheduling?

Making sure that all of your social media posts are prepared and ready to go ahead of time, and that they are filled with wonderful, engaging and brilliant content is paramount to the success of your social media accounts. By the end of this blog post, we’re hoping to have convinced you how and why to schedule posts, and what’s really in it for you…

Tools to use

There are dozens of social media platforms you can use to make sure that you can regulate, organise and respond to everything that comes in. Sites like Hootsuite and the scheduling feature on Facebook are free to use, whereas websites like Sprout Social require membership fees, but offer more usability for those that rely heavily on social media for their business.

Whichever platform you choose to use will depend on your needs and what you’re hoping to get out of them- shop around and see which one you like the feel of best.

Do:

Schedule ahead of time

Don’t leave it until the last minute- plan what you’re going to say ahead of time to make sure that all your content is fresh and on topic. Rushed posts and content are often obvious, invest time and consideration into what goes up and take your time with it.

Schedule for more than once a day

Don’t be a one post wonder! If you continue to engage your customers throughout the day, you’ll be making it worth their while to continue to follow you. A continuous flow of interesting posts will be an incentive to keep people visiting your page or reading your tweets and increases your chances of appearing in more newsfeeds.

Include links

Making sure that your posts are filled with lovely links are a great way to get more visits to you site, and also help you create really engaging content. If you’re using Twitter and only have 140 characters to use, social media tools like Hootsuite and Sprout Social have URL shorteners to help you fit everything in.

Draft your posts first

Avoid nasty spelling errors and faulty links by drafting out your posts before sending them live. Make sure all handles and names used are spelled correctly and that there are no embarrassing little errors which could come back to haunt you after you hit that ‘post’ button.

Don’t:

Don’t schedule the same post across multiple platforms

Each post on each site should be unique. Why would customers bother engaging with you on Facebook and Twitter when they’ll just come up against the same content? Make it worth their while to support you across all platforms by making sure each site offers something different but equally as interesting.

Avoid ignoring responses

Don’t be tempted to ignore customers who respond, be it negative or other otherwise- the whole point of making your company available on social media is to interact with customers and users, it’s all valuable interaction, so don’t miss out.

Don’t rely on automated tweets

When you rely too heavily on automated tweets, the quality of the things which are posted will be less human and you will ultimately fail to connect with those you’ve set out to interact with. Keep the posts human and interactive to give some character to your company.

See- scheduling posts and being more prepared than a boy scout is easy, and the rewards are multiple! Achieving a good, interactive relationship with your customers will pay dividends to your business and will make sure that your customers feel valued and loved, and that can never be a bad thing. Check out our blog post on social media to get some more ideas on how you can use it to your advantage.

Do you use social media for your business? Let us know how you handle all your content by leaving a comment in the box below!

Comments

TL
17 Dec 2015 10:59
scheduling is something I use a lot and very useful for checking typos before going live.

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