Each piece of printed media can be a new opportunity to reveal little gems about your brand. This could be your brand's purpose, it's point of view or its values. These opportunities are truly limitless, each one offering its own different feeling or mood.
Matching the message to the media
People's experience of your brand extends further than your printed media. It's the experience they have when they visit you or your store, or when they phone your call centre. Each printed product is a small part of a bigger picture, which takes the pressure off communicating everything on each product. Strip your content back and use different printed media for different messages. For example, posters and signage lend themselves well to a single statement or point of view.
Mix up the messaging
Stationery can be a good opportunity to display your straplineor a call to action. Displaying brand messaging where it is not expected can add wit and warmth. Providing the basic information is communicated, it can be a good opportunity to say something else as well.
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Byte London are on a mission to bring creative brilliance to marketing technology. Designer Olive Tebby has worked to build a brand that reflects this.
Let us know how you've build a brand around your company by commenting below.