Packaging the professional way
The art of good wrapping is one we’d all like to master. Have you ever seen Kirstie’s Handmade Christmas? It’s well worth a watch if you want to improve your wrapping craftiness, and last year they even had a contest for the best present wrapping. And then there’s Jane Means, a canny Christmas gift-wrapper bringing blinging presents to the too-busy brigade. Known as the ‘Gift Wrap Guru’, Jane has a global following and offers gift wrapping services and courses in the UK as well as Singapore and Australia.
A personalised touch to products
So if you’re not quite a parcel packaging professor just yet, that’s okay. You can still leave a lasting impression on customers while building your brand and perfecting your products, with bespoke wrapping paper as the solution.
Treating your customers to a neatly packaged purchase will make them feel appreciated and will save them time when getting ready for Christmas. It may even feel like a present for them when they see it looking all wrapped up and wonderful – and could end up gifting it to themselves instead! It also harks back to humbler times when retailers would typically wrap up purchases with brown paper and twine – a look that is becoming more fashionable again.
You can create a memorable unboxing experience by printing your own wrapping paper designs to sell on, or to wrap up your own products as a retailer. Printed and trimmed into convenient A2 sheets, it’s ready to wrap on arrival. We use a lightweight, easy-to-fold 75gsm uncoated paper, which is perfect for achieving those crisp lines and neat folds that are the hallmark of good gift wrapping.