Tangent has relaunched its online offering Digital Print Partnership as printed.com with the aim of growing the site into the "biggest B2B website in the UK" for ordering print.
Some excerpts from the PrintWeek article: The group, which relaunched the website on 27 October, said printed.com was an "evolution" of the Digital Print Partnership, which started life as a wholesale trade operation before being developed into a site increasingly used by designers and SMEs.
Tangent has backed the new venture with an advertising spend that will exceed £300,000 starting with promotion on Google before targeting other search engines.
Nicholas Green, executive director at Tangent, said printed.com was an opportunity to give businesses and customers "an easier way to buy high-quality print".
"Clients are viewing our online offering as an easy, accessible way to buy into high-quality digital production. From designers to SMEs, the site gives customers the opportunity to offer digital print to their clients without capital investment," he said.
The relaunch coincides with the group expanding its digital print firepower with the order of its latest HP Indigo 7500 digital press, a machine that will complement a fleet that includes HP Indigo, DesignJet and Scitex machines at its Newcastle site.