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printed.com launches ‘revolutionary’ direct marketing tool

Fast-growing printing site printed.com has launched a new service designed to improve the direct mail process for small businesses.

Mailshot Manager promises to enable clients to send their direct mail to over 40 million individuals and companies.

The online database carefully selects targeted recipients, according to clients’ specific requirements, such as companies’ turnover band and number of employees or an individuals’ age and annual income.

The direct mail service then prints and delivers marketing material to the data list within seven days of receiving designs, which are uploaded to the site by clients.

Source: "printed.com launches ‘revolutionary’ direct marketing tool" (Growing Business)

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