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printed.com launch online direct-mail solution

printed.com has launched MailShot Manager, a tool it claims will make targeting sales prospects via direct mail, ‘easier and more cost-effective’.

The online database allows companies to target potential customers based on a wide variety of criteria including gender, age and annual income.

Customers can order their whole direct mail campaign targeted, printed and delivered via the manager on the printed.com website.

Nicholas Green, founder of printed.com, whose parent company recently acquired web-to-print provider Goodprint, says the platform is an, ‘ideal solution’ for firm’s wanting to target more than 40 million new sales leads easily.

Source: "printed.com launch online direct-mail solution" (Print Monthly)

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