New style site pages go live at

Thursday, 11th September, 2014: online digital print destination,, collates customer feedback to create new look product pages with an aim to improve the customer shopping experience.

Digital print destination,, has launched restructured, redesigned product pages using a blend of customer feedback and data. The company believes that it is necessary for their site to evolve to match the needs of a changing customer demographic, holding ease of use at the heart of their core values.

The new page layout was designed to make product information easier to find and navigate, and to address common queries up front, to reduce the need for customers to contact the Customer Service team. The Design team state that they have learned a lot through customer interactions with new page designs used for recently launched product ranges, such as the wedding and photography collections. By putting this knowledge into practice, they were able to analyse how customers used the pages and where improvement was needed. Head of Creative, Julie Carney, says:
“Helping customers is our primary goal. Presenting information in an aesthetically pleasing way, with just the right amount of content and without overwhelming the customer during ordering is exactly how I want it to be. We think we've hit the nail on the head with our new pages: helpful copy, new images and better explanations of how it all works.  Huge thanks to all our customers who gave feedback and ideas—it helps us improve where it matters most."

The company has already launched a new product range, updated customer delivery options and rejuvenated their Reward Programme shopping partners, but state that they will be undertaking several other large projects this year to continue to increase the benefit to their customer base.


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