New Designers exhibition 2012

New Designers showcases the very best in graduate design. Every July, New Designers is the focal point for the top design courses from across the nation to meet industry employers, buyers, the media and a design conscious public.

I attended the New Designers for the first time this year and found the talent, innovation and forward thinking inspiring. Not only were the end products unique and expertly finished, but they were clearly the bi-products of the graduates passion for all things design. I was pleasantly surprised to see how many of the designers had developed a brand identity along with their product - from logos to business cards and even portfolios that included business and marketing plans.

Now for my favourites - Not only because their designs were innovative and fresh, but because of their confidence, knowledge and conversation... after all what’s the point in being good at what you do if no one will hire you?

Designer: William Rodell
Project: Rode Pannier System

William’s pannier system is a bike luggage solution that allows a transition from cycling to walking far quicker and easier than any system currently on the market. It’s a product that wouldn’t look out of place on a shelf in any bike store and meets the needs of all cyclists on their commute to work each day.

If you’re interested in William’s design you can contact him at

Designer: Craig Foster
Project: Kurk - self assembly table lamp

Carig’s self assembly table lamp demonstrates commercial thinking with future development potential. The lamp is made from cork, which is sustainable and an efficient material to work with.

Craig was the winner of the BDC New Designer of the Year award.

If you’re interested in Craig’s design you can contact him at

Some more of my favourites

New Designers has a marketing reach of over 8.8 million, through national and international press, trade and consumer titles, online and broadcast. With this in mind I’m sure we will see many of these designers shaping the future of all design industries.

If you want to see more from the designers, including all the winners, or you want to find out about exhibiting your own designs in 2013 please visit the New Designers website.



Nic Evans
27 Jul 2012 10:45
A great event for all that are involved, I know a lot of people that have had a lot of good press after presenting at New Designers.

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