Is blogging right for your Business?

Today’s post is written by Ben Barden, blogging expert and also our Head of Development here at

Blogging allows you to publish your own articles with ease. Writing a blog for your business can be a great opportunity to connect with customers, industry professionals, staff, or casual visitors.

However, there’s more to it than setting up your software and adding a few posts. Running a decent blog requires time and dedication. And not everybody will be a good blogger. So how do you decide if it’s right for you?

Thinking about blogging

Plan Your Topic List

In theory, any business could have a blog. The key to getting started is to think of at least a dozen topics that you could write about.

Here are a few to get you started:

  • When/how/why did your business launch? You don’t have to write an essay on your 100 year history – just the highlights will do. Some readers will be curious about how your business came into existence, along with where it’s headed next. This is a good intro post.
  • What makes your business stand out? Why should people care what you do or what you have to say? If you haven’t thought of this before, it can be quite difficult to write – but once you’ve done it, you’ll have a clearer sense of purpose – and you’ll set expectations for customers.
  • Who works for your business? What are they like? For larger teams – this could evolve into a series of “Meet the team” style posts.
  • What are your products and services? For some businesses this is potentially quite a dry topic, so you’ll need to make your posts appealing. Sticking to one product or service per post can give you a lot of topics.
  • Have you recently attended any events or conventions? This is your opportunity to share experiences at events in your industry, along with photos and perhaps your own review of the event. If you can find a suitable event that relates to your business, this is a great way to connect with people and also provide suitable fodder for a blog post or two.
  • Special promotions: Although you may not have any of these when you start blogging, you can include them as and when they occur.

How Did You Get On?

You shouldn’t expect to come up with a long list of ideas in one sitting – it can take time to put together. However, if you’re having difficulties coming up with ideas, you may struggle to run a blog effectively.

But you can still get involved in your field by participating in discussions on forums and social networks. In doing so, you may start to think of more topics, and end up starting a blog after all.

However, if you can’t think of any topics, don’t panic. The lack of topics for a potential blog may simply be an indication that blogging isn’t right for your business.

Image credit: “Thinking RFID” by @boetter

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29 Nov 2016 14:52
Looking at starting up my own blog, helpful advice

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