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Intelligence In Business

Director roundtable discussion

With the economic landscape changing so rapidly, how can SMEs best use business intelligence to spot opportunities and Director magazine covertrends, provide better customer service, manage companies more efficiently and plan for growth? Director, in association with Sage, brought together nine business leaders to discuss. Simon Walker, IoD Director General, hosts…

Simon Walker: Given the way competition has intensified, available information has multiplied and the pace of change has accelerated, we need new ways to survive such a choice-rich environment and that's where business intelligence comes in.

Nick Green: Part of the biggest challenge for some of 
the customers we have is that they have what people describe as bad data but this can depend on who is keying the information into a machine…

Source: "Intelligence In Business" (Director magazine)

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