How to survive January

January can be such a drag — everyone has shopped, dropped and limped away to nurse their wounded purse strings. With that in mind, getting smart with your marketing (or smarketing, if you will) at this time of year is crucial if you’re going to make it through unscathed.

At the risk of giving you sleepless nights, we’ve cooked up a few easy ways you can use some of your favourite print products to drive those early year sales and re-engage your customers after that sleepy Christmas lull.

The 366 day showcase
The best way to make next year all about you and your skills? Give your best customers a calendar or diary you whipped up yourself! Whether the pages are adorned with your designs, products or services, this is a corporate gift that works super hard for you all year long. Send them out as Christmas gifts to your most valued clients and customers so they spend all of 2016 with you at the very forefront of their minds.

Keep customers loyal
What if we told you there was a way to turn new customers into regulars and regulars into super-fans? Well there is, and it comes in the form of a loyalty card. Kick off the New Year with a new promotion to encourage customers to shop with you repeatedly through the awesome power of incentives. Once they have a card filled with stamps, reward them with something you know they’ll love. Print them flat for a compact, wallet-friendly card or go folded and make the most of that extra space.

Post-Christmas post
Give your customers a little nudge with some gorgeously printed mail marketing. Folded leaflets, flyers, postcards or even a tidy little business card can go a long way to stirring customer engagement. This is a great way to launch a new promotion or just to remind your regulars that you’re there.

Say it with a sign
Out with the old and in with the new, that’s what we say! After all your Christmas decorations have been cleared away, refresh your shop floor with some brand new signage and bring those new season promotions and product ranges to life. We recommend strut cards for till points, display boards to enliven your product displays, and banner stands or indoor signs for some really impressive, high impact stuff.

New products
If you design, print and retail your own products, or print them for customers, why not get creative and invent something new to add to your repertoire? Architect, artist and designer, Sarah Kate Smith, gives you some ideas on how to get started. After all — one man’s poster is another man’s wrapping paper.

Got any of your own January survival tips to impart? Drop a comment below and help out a fellow print fan.



Su Mwamba
04 Jan 2016 09:20
New year is a great time to re-brand, so have started online and will be reinforcing with labels & flyers for outgoing orders...
11 Jan 2016 02:21
Lots of useful options here...
28 Jan 2016 15:45
Perfect time of year for a good clear out and re-branding :)
18 Dec 2016 12:15
and it's coming round again!

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