Are you pinning yet? Pinterest is an image sharing social network with 70 million users worldwide. You might be using it personally but are you pinning for your business? If you answered no, you should consider joining this network as it’s an effective tool for businesses of all shapes and sizes. Pinterest can help drive more traffic to your website and increase your visibility with influencers and customers increasing your brand recognition. Can the 500,000 other Pinterest business users really be wrong?
Show what inspires you
Show the world what inspires you and your business— don’t just show off your products; show what inspires them. You can easily collect images and create a range of boards that represent the ideas, moods and people behind your business. Quote boards, mood boards and even boards about the type of cakes you want to eat in your office can work wonders and help build brand personality. Be inspiring an interesting and followers will flock to you.
Title your boards with keywords
Titling your boards with keywords will make them more discoverable via the Pinterest search option. Lots of businesses make the mistake of only using their branded name to title their board. This means they miss out on the people searching Pinterest with broader, non-branded terms. For example, a gift company selling party supplies may want to set up boards for specific events like ‘Baby Showers’ and ‘Hen Parties’ that are searched for more than ‘Party Supplies’. By doing this you are increasing the chances of your Pinterest business account being found through a search.
Zone in on your followers’ interests
Look at the boards of people who are regularly viewing and engaging with your pins. You can discover other interests within your customer base and expand your portfolio of boards according to what will interest your newly-engaged followers. When your followers re-pin your images, it helps you to find other like-minded users and potential customers.
Add the ‘Pin It’ button to your website
Make it super easy for people to pin content from your website directly to their boards by adding the ‘pin it’ button to your website or blog images.
Build relationships with influencers in your industry
Every industry has opinion makers, trend setters and influencers. Following and engaging with the influencers who are relevant to your industry can benefit your business. These influencers will already have the attention of your target audience. A great place to start building a relationship with these people is just by re-pinning and commenting on their boards. For instance, if you are a fashion boutique you might want to follow fashion bloggers and celebrity personalities. You will increase your views with your target audience and hopefully pick up some like-minded followers along the way.
Create a few boards to start with. It’s best to start small with a few great images that really draw people in. Just spend ten minutes everyday building up your boards. Keep it consistent and keep adding content; it’s fun not a chore!