Creating a logo is one of the hardest jobs a designer will ever have to do. Crafting one image that encapsulates everything that business stands for, from colours, fonts, placement, and size, to what they do, how they do it and how they want people to perceive the company. I don’t know about you, but I’m already scratching my head.
Perfecting the process to create a logo with staying power is a job that takes time, so give yourself a head start and read our guide.
Collect as much information from your client as possible, not just about the business but what they feel they want in the logo (like the tagline etc.) and where they think they’ll be using it. All these things will inform the design before you’ve even starting working on it.
You’ll need to know which attributes your client wants brought to life in their logo: fast, efficient, unique, personal—whatever they want to convey, you’ll need to collect all these buzz words together to refer back to later on. Find out exactly what kind of impression they want their customers to come away with after seeing the logo.
Ask your client to list out their competitors so you can see how other companies occupying the same space represent themselves. Not only is it informative, you’ll also get a good idea of what your client likes and dislikes with regard to logo design.
If you’re a creative, the last thing you’ll want is tips from us. Nevertheless, we asked our designer buddies to give us their top tips for logo creation, and this is what they had to say:
• Do the design in black and white first—it should be strong enough to stand out on its own, only using colour for embellishment, not to lead the design.
• You need to consider the fact that the logo needs to look great on a giant billboard as well as a tiny phone app icon. Is it simple? Is it recognisable? Does it make an impact?
Fun fact! Some of the most successful companies use a single letter for the reduced down version of their logo.
• Don’t forget to give all the colour values, sizes and spacing along with the finished logo, so that the company can drop it into their brand guidelines later on to make sure it stays consistent.
• Try and avoid following popular design trends or you run the risk of it becoming outdated in a few years’ time. Stick to classic and more timeless design elements to make sure it has staying power.
Hopefully you’ve got all the tools you need to go forth and create logos to your heart’s desire. Once you have the perfect logo locked down, you’ll only need to tweak it over the years to keep your image up to date and reflective of the industry it represents.
Got any of your own tips to share? Drop a comment below!