Inspiration, Tips and Advice

Thank you very much- making your gratitude marketing stand out

Want to improve your gratitude marketing? You’ve come to the right place!

Keeping customers loyal is something every business wants, and taking the time to say “thank you” is one of the simplest yet most effective ways to keep them coming back. Some well-planned gratitude marketing can be the difference between a one-time deal and a repeat customer, or the small difference that leads to a bigger order next time… those two little words aren’t something you should be ignoring.  

So what are the best ways to thank your customers? Read on to find out!

Thank You Cards

A Thank You Card can go a long way, and we’re not just talking about sending a quick note to your Grandma for your birthday present.

When shipping deliveries, including a Thank You Card is a real tangible way to show that you value your customers, especially if you remember to personalise them. It’s a simple act, but a great way to stand out from a sea of faceless businesses by adding a little personal touch to your marketing.

With a huge range of papers and special finishes to choose from, there are a plethora of ways you can make sure your gratitude shines through as strongly as possible.

Show your gratitude with deals

Gratitude marketing

In an age where we all have the internet in the palm of our hands, it’s all too easy for your customers to come across your competitors. If you want to keep them in your playing field, then you need to show them exactly why they should keep choosing you.

One way to give a little thanks, is to offer some exclusive deals. For new customers, offering a one-time offer for their next purchase is a great incentive for them not to look elsewhere.

If you already have a pool of high-value repeat customers, then think about how to keep them that way. Whether it’s early access to upcoming sales or exclusive deals only available to them, make sure to highlight just how valuable they are to your business.

Retargeting

Gratitude marketing

Just because someone hasn’t ordered from you in a while doesn’t mean they’re a lost cause!

Whether it’s a note, a new deal or just a quick hello, make sure to let your old customers know that you’re still thinking about them. If it’s been a while, make sure to update them on what’s changed since they last shopped and highlight all the new products/services you have available! If they’ve left products in their basket, make sure to remind them! Sometimes a little nudge is all someone needs.

If you really want to make an impact, why not send a Leaflet or Flyer? Perfect if you want to stick in their mind a little longer.

Shout about them!

At printed.com, we get inspired by our customers every day and so we’ll take any excuse to shout about all the amazing work that they do with us. From our #InspirationPrinted series to our Proudly Printed hashtag on Instagram, we’re never going to be short of awesome designs to share!

From posting on your social media to featuring a few loyal consumers in your newsletter, taking the time to just talk about how great your customer base is one of the simplest ways to give back as well as encourage more user-generated content!

Ready to give back?

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About the author

Our in-house copywriter Charlotte never skimps on detail when it comes to her writing. Adept in all things craft, when she isn’t adding to her sizeable collection of origami cranes, you’ll find her hitting the streets in search of that perfect cosmopolitan.

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