We may live in a digital era but we believe that business cards are a prominent part of any marketing, especially when it comes to marketing yourself. Giving someone your business card is like leaving part of yourself behind; your business card represents you. Here are five things to consider.
- Think about the card itself. We suggest a standard size (85x55mm), silk finish, matt laminated and 350gsm, this specification won’t give you flimsy bit of card that looks like it’s been cut with a pair of scissors but you will have a thick enduring card which will wear well.
- It may be obvious but make sure that your business card contains current and relevant information, this means if your information changes so does your business card. Sometimes adding a visual identifier such as a logo for your business also helps to maintain, memorable but useful information to your business card.
- Having a great design on your card can make a huge impression mainly making it memorable. Having two or three designs or varying the colours of your design can make your business cards more interesting.
- Your business card has to be relevant to you but also your business or sector that you work in. You can’t have a funeral director with a bright and cheery business card, it just doesn’t fit. So originality is key, as well as legibility.
- Lastly, think about what happens when giving your business card to people. There is no point in handing out your card just because you can, talk to the person make a good impression before you give them your card. But equally a bad business card has the possibility to ruin a good impression you’ve already made.
Having a great business card helps make a lasting impression and we believe these five tips help the process along.