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Farming out work fills the start-up skills gap

Companies find that having a virtual workforce gives them considerable flexibility, reports Hugo Greenhalgh.

Nick Green founded printed.com in 2011. He had estimated the cost of entering the digital printing market at anywhere Nick Greenbetween £200,000 to £600,000, “a huge investment for start-ups”, he says.

The solution? Outsourcing – a factor that is becoming a common denominator in the successful launch of many small businesses.

At the outset, Green explains, “we decided it was essential to outsource some activity to promote business growth, without the expense of early recruitment.” The company still relies on two consultancy services, which provide database insight and media planning and buying, and Green remains “a keen advocate of outsourcing as a way to facilitate early growth.” But at the beginning it was vital…

Source: "Farming out work fills the start-up skills gap" (The Financial Times)

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