Following on from our piece on Colour trends for Autumn/Winter in October, here are our predictions for the top most important design trends for 2014.
Riding on the back of 2013 but coming in as a main trend for 2014 is parallax scrolling. So what are the benefits? Parallax websites continue to engage web users with their large site header images and parallax page elements add depth and glamour to sites and breathe life into content. It’s also a great way to get lots of content on one page.
Awwards website has pulled together a great round up of the best examples of this from last year, but let’s be honest, Apple probably do it best. If you’re after a bit of movie fun, this is a great example, too.
One of the main things to creep out of 2013 and impact on 2014 is the imitation of print design in websites. Bigger, cleaner images, excellent typography and more focus on fonts (thanks Google fonts!). The introduction of the @fontface attribute in CSS gave designers the option to use more elegant fonts in their designs. “Google font” has pushed the trend even further, reducing load times and more importantly allowing a wider choice of web fonts, hurrah!
This new print trend means that brands can now create a seamless transition between their web and print presence. It also allows for mix and match typography to make your page attractive and interesting. Prediction for 2014: companies rebranding to Google font types so their print and web match each other!
Another key upcoming trend is an almost one size fits all approach to web design. ‘Responsive’ sites have allowed site owners to cater for the growing number of mobile and tablet devices on the market. While responsive layouts were initially tricky to set up, templates and frameworks such as the ‘Genesis’ framework for Wordpress now make it far easier for designers to create.
Minimal design is also coming into its own in 2014, utilising aspects like white space and making use of bigger screens. Big images, big fonts, icons and infographics are all paramount to this style. In an age of information overload, “minimal” design addresses our desire for simplicity, with fewer page elements and plenty of white space.
On the back of clean typographic style design, designers are finding new ways to present information in a more palatable form and media such as infographics and video are on the rise. With a lot of companies swapping images for movie clips or animated gifs on their sites and emails — we like!
3D printing is continuing to rise in popularity, with machines allowing for higher and higher material tolerances. NASA has successfully tested a 3D printed rocket fuel injector and both GE and Rolls Royce are planning to use 3D printing to produce jet engines. Big players using the technology means lower prices for the home user, paving the way for 3D printing to become a household commodity. Digital print is also on the rise, with more traditional methods of printing, such as litho, fading out. Investing in a 3D printer to create a new pair of shoes for every day of the week is top of our list here at the office!
That's all from me on 2014 design trends, for some more tips check out iStock’s pretty infographic on visual design trends. See you next time!