Nobody wants to be a negative Nancy, but when it comes to the world of blogging, it’s easy to let a couple of common mistakes get in the way of rewarding content and great customer engagement. Finding interesting things to post, writing them well and responding to your readers is what blogging is all about, and it can be just as easy as it sounds, read on and find how…
Much like social networking, blogging for your business requires commitment and is by no means just a quick fix to plug your latest product or beef up your SEO. Of course your blog is useful for these very reasons, but first and foremost should take the angle of being useful to your clients, customers and readers. Being consistent will let them know when to expect your next post and they can be confident it will be worth their time to read.
Don’t allow yourself to go through all the trouble of setting up a brilliant blog, with loads of cool graphics and links, and then only post once or twice before abandoning it completely. A blog is an incredibly useful tool, but will only be successful if you invest time and effort into it. Try making a posting and content table to stay on track, and scheduling your content manually or using apps like Hootsuite for Blogger to make sure you meet your deadlines. For more tips on this, take a look at our top tips for social media strategy and see how you can start optimising your blog.
Give the people what they want!
Getting people to read and relate to your blog is hard, especially when you’re just starting out. Make sure that your customer base cares about what you have to say by making sure everything you write is interesting and useful to them.
Ashleigh-Jayne O’Connell, social media manager at printed.com says: “Listen to your audience. What are they asking for? Use social listening tools to find desired topics even if you’re not mentioned directly. After all, it’s pointless blogging about fashion when your followers are asking for business advice.”
It’s not as hard as it sounds- taking on board direct customer feedback from people who have bought from you, engaging in social listening and interacting with like-minded people via online forums can help you find a wealth of subject material.
You can offer tips and advice, common interest pieces and even relevant news articles to make sure that you’re always staying on trend.
Get feedback before you post
Hold your horses! Even after you’ve double checked all the copy, get someone else to cast their eye over it too just to make sure there are no errors and that the content is doing everything it needs to in terms of marketing, and that it’s dynamic enough in terms of SEO.
Often an outsider can offer perspective that you can’t see after working on something closely, so it’s a good idea to make sure to ask for feedback on something before it goes live. Don’t forget to plan ahead, and make sure you have enough time to get your feedback and make any changes before you are due to put the post up.
Don’t let a brilliant post go unseen on your blog, make sure everyone can find it by advertising it on your Twitter, Facebook and Google+ social media accounts. Relying on your regular readers to get exposure for your work is okay, but getting new readers should always be a top priority, so share your stuff and make it go further!
Nick Green, founder of printed.com says: “It is really important that as a business we provide a platform for our customers to be able to chat / communicate and feedback as well as use the channel to provide them with easy access helpful content that they can chose to view, or not as the case may be.”
Avoiding the big blogger no-no’s is easy when you know how. Get new readers to your blog, keep your regular readers happy and make sure everything you’re writing is correct and on topic- simple!
Are you a blogger? Let us know how you keep motivated and schedule your content by leaving a comment below and get the discussion going!