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A Rebrand worth doing

You may have noticed that we re-launched our site in October of last year...luckily, the panel over at The Ecommerce Awards have also taken note and as a result, printed.com has been nominated for the 2012 Redesign/Re-launch of the Year Award. We’re really pleased to be considered and find ourselves sitting amongst pretty impressive competition, with brands such as Nectar, Nails Inc. and British Gas also up for the award. 

The Ecommerce Awards for Excellence are the pinnacle of the year for the Ecommerce industry, celebrating the greatest innovation, design, marketing present in Britain today. Asos, Argos, Debenhams, Jessops, Schuh and Vodafone are some of the great brands up for nomination. Nominees will be acclaimed for a range of successes in 16 other categories that range from mcommerce Strategy of the Year to The Outstanding Contribution to Ecommerce Award. The judging panel is made up of 15 Ecommerce experts and representative from pioneering online companies like Google, Starfish 360 and Venda. 

The winners will be announced at the awards ceremony on October 2nd 2012 at the Brewery in London.  

The printed.com rebrand was an organic process prompted by the expansion of our business. We wanted to create an online hub, a place where small business globally could plan and procure print. We spent six months in research mode and then buckled down with the aims to create a site with practical functionality, clean design and a familiar look and feel. The outcome is the printed.com site you’re looking at now...and what has earned us this brilliant nomination.   

Whatever the reason for rebranding, we believe it’s just as easy to get it right as it is to get it very wrong. In every case, there is an opportunity to attract a whole new client base but equal potential to alienate your existing one. Undoubtedly, the stakes are high. 

So, we’d like to hear from you, what’s the best rebranding effort you’ve seen and on the flip side, has anyone gotten it so wrong that they just shouldn’t have bothered? 

With the Queen’s unwavering congeniality throughout this year’s Jubilee celebrations, Her Royal Majesty’s glowing cameo alongside Bond in the Olympic opening ceremony and Prince Charles humble public address to HRM as ‘Mummy’ during the Jubillee concert, we’d have to hand the rebrand of the year to the British Royal Family. Wouldn’t one agree?

 

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