Tips and Advice

7 ways to promote your business at exhibitions

It’s exhibition season! If you’ve got an event or expo on the horizon, read on for our seven ways on how to promote your business at trade shows with our exhibition print below…


Indoor posters

Do you have a special discount or offer at the exhibition? Work up some real buzz around your latest promotions by displaying them on an Indoor Poster of the very best quality. Choose from high-impact satin or velvety matt paper and make your trade show stand walls much more interesting with next level print.


Outdoor posters

Not all trade shows are inside, so you’ll be in the market for ultra-durable Outdoor Posters. Choose from industry standard water-resistant Blueback or a tearproof, scratch-resistant Weatherproof substrates for your Outdoor Posters, and dot them around the show for maximum impact. Or, use them as signage to direct attendees to your stand, with no worrying about wear and tear.


Strut cards

Your product display is a representation of your business, and while you need to get your brand across, you also need to make sure it’s not overwhelming to attendees with many messages on different marketing materials. Strut Cards great for using on your point of sale plinth without cluttering your display. Visually striking, they’re affordable, effective and mounted on 2mm card for a durable finish; keeping your exhibition stand fresh, even after a few days.

Posters, strut cards and display boards


Display Boards

You’ll have approximately just 30 seconds to one minute to engage the attention of your potential customers, which is not long to stand out. However, Display Boards add an extra dimension to exhibitions when positioned a little outside your stand space for maximum impact (cheeky, but you want to be noticed!). Not just for promotions, you could display graphics and charts to show off your business successes, and with drilled holes now available, you could even hang them to show some versatility to stand builds.


Self-Adhesive Vinyl

Upcycle standard exhibition furniture with Self-Adhesive Vinyl. Refresh a blank wall with a repositionable matt PVC and move your graphic around to keep your stand a constant surprise, or choose removable Clear Self-Adhesive for more freedom with creative print solutions. Removable options also mean you’re free to decorate as you please, without worrying about leaving lasting damage when you return your stand back to its original state.

roller banners



Don’t keep your business a secret at a trade show or exhibition. Let as many people as possible know that you’re exhibiting by utilising Banners, perfect when the occasion calls for a message that can’t be missed. With a choice of vinyl, eco or mesh substrates, your event advertising, exhibition graphics and important messages will stay bright, sharp and in great condition – sending people straight to your stand.


Banner Stands

Portable and easy to install (thanks to our handy carry case), Banner Stands need to be the first piece of print in your trade show kit – carry them to all your industry shows, conferences and retail meetups. The fastest way to set up your stand, all you need to do is pop up the integral pole and ratchet system. With six different styles, Banner Stands instantly transform any space and are the ultimate exhibition essential.


What are you waiting for? Go forth and conquer exhibition season with excellent print essentials!

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About the author

Emma-Lee’s the resident wordsmith and Content Editor, well versed in all things grammar. If she’s not clattering away at her keyboard, you’ll find her hitting the asphalt – or putting her extensive Eurovision knowledge to the test at the local pub quiz.

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