Feeling the prospectus printing pressure? As one of the best and most reliable ways to inform potential students about your establishment, prospectuses have a lot of work to do. We’ve collected together all of our print and design know-how to help you print brochures online and create the most glorious prospectuses you’ve ever handed out.
Aside from containing a wealth of information, your prospectus is a powerful tool to help students imagine attending your establishment. With this in mind, photography that shows real students, facilities and staff members is invaluable. It’s worth hiring a professional photographer to come in and spend the day capturing high quality shots that you can use on your website as well as your prospectus.
Team your professional photography with your establishment’s colour palette to ensure that, as well as looking brilliant, your literature is easily recognisable. Be sure to incorporate your school crest/emblem into the design at various strategic points to keep it front of mind, and your school colours should be used throughout for maximum impact.
Print is often considered more trustworthy than digital information, so a branded, printed prospectus is likely to work wonders when it comes to getting new students through the door. Glossy paper and expert finishes are a tangible way to show that yours is an establishment that stands for quality. It’s also easier to read printed text than text on a screen, so any information you include will be far more digestible and the print itself will be easy to refer back to.
Presentation is everything
If you’re really in the market to impress, why not print a presentation folder to complement your prospectus? You’ll be able to keep extra literature and any forms together to easily create your own induction pack.
We’d recommend a saddle stitched brochure for prospectuses of 8 to 40 pages, and for anything larger, perfect bound booklet printing is the way forward for you. Don’t forget, you can get large run brochure printing for much lower prices here at printed.com, so you can stock up without paying the earth.
Got any of your own tips for the perfect prospectus? Leave a comment in the box below and share up!