Tips and Advice

10 tips for beautiful booklet printing

Digital printing can make publishers of us all, offering short print runs and the latest presses giving true, vibrant and accurate colours. With online booklet printing, it’s easy to create your own slick brochures, glossy magazines, books, catalogues and annual reports. Here are a few tips for booklet printing to keep you right when putting together your next sensation in booklet printing!

1) Choose the right sort of binding

Booklets are bound publications that are thinner than books. For booklet printing with less pages (8 – 40) straightforward saddle-stitching (staples down the spine) is recommended. If you have more pages (20 – 240) choose perfect binding. This is a neat type of binding where the spine is held together with adhesive and a paper cover.

2) Leave space for the binding

When creating artwork for a bound document, remember to leave enough space for the binding, to avoid important text being cut off or hard to read. This is especially true of perfect-bound documents as text on the inside edges (close to the glued binding) may be obscured if it is too close to the fold.

3) Organize your information

Think about the messaging and ask what you are trying to say. Make sure the section headings of your brochures and booklets are helpful and descriptive or spark curiosity. Make sure you add all the necessary contact information.

4) Consider your front cover artwork

Whether you are using booklet printing for newsletters, magazines or company reports, your front cover is crucial to its success. Save the front for a main message that is carefully thought out and well worded. Use bright, appealing images for your full colour printing to draw the client in, and clever design to make your cover stand out.


5) Use high-res images

Don’t make the mistake of using low-res images from your website for booklets, brochures and catalogue printing as these print badly. Use high-res originals or download free stock images from sites such as:

8) Choose the orientation that best fits your layouts.

If you have lots of big landscape images, design your booklet artwork so that it is wider than it is high, and choose landscape orientation when printing.

6) Choose the right paper weight for inner pages

Select the correct paper weight, for your brochure and booklet printing. Heavier stock gives a luxurious look, but if you use too many pages of thick paper, the document may spring open – especially with saddle-stitching. Go for 120gsm to 150gsm if your booklets have more than around 28 pages.

7) Get the paper finish right on your inner pages

Choose paper with a gloss finish for punch and extra-vibrant images. Go for silk or uncoated paper for informational or text-heavy pieces. If you want your booklet to be extra-durable, select page lamination.

9) Choose the best paper and finish for your cover

The cover of your booklet can make the difference between it being picked up or discarded. Choose a heavier paper for your cover to make your booklet more rigid and durable. Go for a high gloss finish when magazine printing for cover artwork that really ‘pops up’. If you prefer a more low-key, contemporary look for your booklets, go for matt lamination.

10) Understand page counts

To count booklet pages, remember to include the front and back outside and inside covers. Count the front cover as page 1, the inside left cover as page 2, and so on. If choosing a saddle stitched booklet, make sure the total amount of pages in your booklet is a multiple of four. By definition, a saddle stitched booklet is a folded piece with one or more sheets that consist of four pages or panels each. If you had a booklet made up of four two-sided spreads, for example, the total page count would be 16 pages. If choosing a perfect bound booklet, make sure the total amount of pages in your booklet is a multiple of two.

At, we aim to offer the best quality UK booklet printing at the most competitive price. Our saddle stitched documents  and perfect bound documents  are printed using the latest digital technology on high-grade papers for outstanding results. Hope you enjoy our tips for booklet printing or check out our Brochure War article for more information.


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About the author

Bex is our Senior Content Manager and lover of all things community. When she's not glued to her phone you can find her out cycling in the Chiltern Hills or braving the London commute on her Brompton.

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